This season a new star was born and was rearing to make her debut- Veronika, there's one thing you should know: 'we like you, we really like you!' You're the It-Girl from the block, you're ready to conquer to world, and you've got that x-factor and then some. Flaunting simplicity in style, rocking sumptuousness with sophistication, blinding us with juxtaposing colour blocks, and tantalising us with your opulant aesthetics, maximalist allure and sparkles of style, you've got what we need, and we need it big time!
Yesterday we commenced our petite 'tour du monde' by immersing into a glitzy world of marine-inspired marvels, purveying a surreal dream riddled with MCM's stunning Veronika Collection with a mood clip to boot, presenting the journey of Veronika 'sailing the seven seas' of style. Presenting bold, neon colours and exaggerated, avant garde-like illustrations, Veronika's voyage par excellence introduces characterised pop-art retro-aesthetics highlighting ambition, travel & a dose of old-school 'glam.
Understatement at first sight and double-take at second, Veronika escorts on an expedition of style as a pioneer of the jet-set. Welcome to our cosmos, welcome to the land of Veronika! Introducing the stars of our blockbuster debut:
Starring: The Veronika Doctor Tote, The Veronika Shoulder Bag
& The Veronika Isis Shoulder
She's always on-the-go and her style takes her all around the globe. Experience her fabulous Jet Set Story & get ready to explore her very own world of style with her mood video exclusive :
As you might've guessed, Veronika's no less than a true jet-set fashionista, a cosmopolitan style-savant curious for adventure and experiencing the world of luxury to the fullest. She's spontaneous, stylish and sophisticated and the ideal companion for contemporary fashion-mavens who appreciate quality & refinement without flamboyancy. She's got the 'charmed life' on a string!
If you're in the mood for Veronika, fasten your handbags and discover the mood boards of inspiration behind her exclusive mood video debut & get to know her unique character and signature style!
Flashy worlds, full colour and pure glamour. Postcards from back in the day that herald true elegance and style with class, giving MCM an extraordinary twist, as a symbol for women that travel through their lives and conquer worlds without fear. Veronika's a symbol of natural beauty and a ladylike attitude that doesn't exclude toughness at all. She seeks luxurious destinations, a lifestyle full of adventures, bright days and endless nights.
From Paris to Berlin and Monte Carlo to Las Vegas - each cosmopolitan metropolis inspired the 'de-luxe' design of our Veronika video. The expansive ocean and breath-taking marine world of beautiful waters lay on Veronika's colour-blocking optics. Her multicultural character and mystic is reflected by the traditions of craftsmanship from yesterday to today, as a celebration of the past's rich heritage becoming the foundation upon which she can plant her dreams of tomorrow. The horizon beckons her toward her ambitions as she voyages through her aspirations, making the world her own garden of vision
'Unforgettable, that's the way you are'.....♪
Learn more about the story behind the mood video of our 'Tour du Monde', Veronika Edition here: http://blog.mcmworldwide.com/view/?page=988
LOVE and many hugs,