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Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..



MCM Vogue FNO in Athens: Bloggers Style Contest!



Vogue Fashion's Night is a synonym for luxury, exclusive previews and opening hours till midnight. This amazing international shopping event, originally from the USA, is a well known date in September and is red-marked in our annual event calendar. Every year we love to organize something different and interactive to involve everybody and invite all MCM lovers to participate: Whether being at one of our iconic flagship stores or via Facebook. This year we organized a contest in Berlin AND our latest competition in Athens - with its beloved MCM fans, Greek's coolest Bloggers and stylists!


Please welcome FashionfreaksSmells like FashionShopping TherapyModel ApprovedNot for SaleSkinny and FlavouredFashion has itOrdinary Pulse, Cool Artisan, Cool Artisan and Cloudine Chic Flows!


Their mission: Style all the MCM lovers with our latest Autumn/Winter 2012 collection!



No sooner said than done: They styled and we took the photos! And the rest is up to you: We shared the super stylish selection on our Facebook fanpage and you have the agony of choice. The MCM lover with the most of your 'Likes' will win our MCM surprise which will be announced soon!


But who are our well-known and very talented stylists and bloggers? Let's take a closer look and say hello to our 


Fashion Freaks is the fashion website for the latest fashion and lifestyle news - if you want to know something about the latest catwalk show, the newest collaboration, the person behind a brand or about the hottest trend fo the next season, you definitely should check out this website!

Smells like Fashion:

smells smells_1 

Alexia Sakellariou smells fashion everywhere and joins every fashionable event that suits her style. But, Mme Sakellariou is not only addicted to fashion, she also loves beauty products and shows her readers with the help of step-by-step description how it works. Thank you, Alexia!

Shopping Therapy:


Personal style, event recap AND helpful answers. Shopping therapy is very reader orientated and that's what makes this blog so special. You have a fashionable question? Don't mind asking the shopping therapist Stella and she'll give you her helping answer. Believe me!

Model Approved:


"Model Approved is a personal blog dedicated to the glamorous life of the super models in front and behind the camera!" And Eve is the blogger behind this concept. She is deeply in love with the looks and the styles of her favorite models and want to give her readers the perfect view inside the biz. As a part of the InStyle London Team, she's really inside the fashion scene. So take a look!

Not for Sale:


This girl found her style: Originally from Australia, now living in Greece, maybe moving to the UK in the future - Stephanie Makropoulos knows exactly what she wants and that's way we really love her sophisticated and chick look. Take a closer look at her blog and dip into her reality!

Skinny and Flavored:

skinny_flavoured Thank you so much, Chara. Thanks for sharing so many Greek impressions with all your Skinny & flavored lovers. Beautiful outfits, the wonderful landscape and a personal view inside. We really love your style and your blog. Keep up the good work!

Fashion Has It:


Oh, we already know this girls! Do you remember when we organized a little MCM blogger makover in Greece? Yes, we invited Claire & Vasia to join this event and we are pretty glad that they followed our second invitation. Fashion has it - is there anything more to say?

Cloudine Chic Flows:

claudine Helen, we are truly in love with you. Lovely smile, super cool style and a pretty good taste for fashion. The aesthetic of the blog reflects exactly your classical style. A true beauty. Thumbs up, lady!

Cool Artisan:


You are still looking for your daily dose of fashion? Maybe you should check out Gabriel Nikolaidis' little paradise "Cool Artisan" - it's a blog about nice events, super interesting exhibitions, about fashion and lifestyle with a pretty good feeling for aesthetics and a sense of style! 

Ordinary Pulse:

ordinary_fashion Joanna is addicted to fashion and we truly understand why! Classic style, a supercute smile and pure energy: She shows us the beautiful way of life and we love to follow her blog which is a beautiful mix of outit posts and fashion knowledge. Check it out!

So now, it's up to you: Click on our Facebook page and VOTE VOTE VOTE!

All the best, Sarah-Jane

Athens , Blogger , Contest , MCM , Greece