After two months of the most amazing events on our Brand Experience Routemaster, yet another successful blogger makeover, numerous celebrities carrying MCM and an ever expanding number of fans in the U.K. we decided it was time to open up shop in one of the most prestigious department stores in the whole world... You guessed it, MCM are landing in Harrods!
This will be our second store in the U.K. (our Sloane Street Flagship isn't too far) and our first boutique in a larger store in the country. Our corner of paradise will be located on the Lower Ground Floor, next to the well-known Egyptian room, host to the world's fashion wonders... Looks like a new room of wonders is about to flourish! The other surprise is that the store won't look like the MCM stores you've grown accustomed to: we left aside the monochrome interiors to adapt to our new surroundings and so adopted a gold facade that is reminiscent of both the gold in the Harrods logo and our cult brass plates.
Renowned for an unrivalled breadth of
offering, Harrods are a quasi-gilded retail palace enveloped with refuges of emerald
green, boasting a historic olive-cum-gold aesthetic which has developed an
iconic reputation of parallel merit to a tourist destination. Referenced amongst landmarks and heritage attractions,
Harrods have established themselves as a uniquely British, high-end retail institution
establishing a worldwide standard of prestige
The benchmark-making luxury department
store is commonly jested as a playground to the rich and famous, and likewise an
experience never to be forgotten. No other
department store worldwide lays claim to a reputation that merits aspiration
and first-class vision, where every visit becomes an experience:
Harrods' Egyptian Room
Harrods Food Hall
Harrods Food Hall Ceiling
the world’s first-class purveyor of the finest premier commodities, Harrods are
proclaimed to be the ideal European podium for MCM’s momentous premiere. Famed for
sophistication, tradition and prestige, the historic high-end retail
institution befits MCM’s heritage of craftsmanship and reputation of
excellence. MCM’s value for the
contemporary with a respect for the conventional, is an ideal suit for Harrods’
characteristic atmosphere of distinction and prestige.
Harrods Homepage: Don't miss out - we're also debuting our official e-shop featuring worldwide shipping!
Harrods Online Magazine
I for one can't wait for the grand debut! I've always seen Harrods as a bit of a fashion museum with a side of shopping. I remember coming to London as a tourist when I was younger and wandering the gilded halls with wide eyes, trying to take in all the wonders of the place. Now I imagine a new generation of young tourists and Londoners doing the same and stopping, mouth gaping in front of the MCM boutique...
MCM will open in Harrods on August 31st - and that's not all - the first 100 visitors will receive an exclusive handmade Cognac Visetos iPad case for every purchase over ￡300
The love story between Harrods and MCM isn't new as we had already been in charge of some of the luxury giant's windows back in 2008. Read more here.
Traduction - MCM ouvre une boutique au sein d'un magasin luxueux et legendaire: Harrods. Le must en matiere de luxe et de mode a Londres, Harrods est le parfait ecrin pour nos collections a venir. J'ai des souvenirs emus de ce magasin car je m'y promenais en touriste lors de mes premieres visites dans la capitale britannique.