Last December, to celebrate the opening of our Satellite store in Hong Kong, we launched a contest on our Weibo channel (the Chinese equivalent of Twitter) entitled "Design Your Own Dream Backpack" where our followers and customers were encouraged to design a backpack in commemoration of MCM’s creative personality.. Approximately 80 backpack designs were selected in the final round of the contest and over 14.000 fans could vote for the winning design. Online voting was organised in three groups depending on their theme: black, eastern and modern. Winners received a special MCM backpack of their choice. Which is your favourite?