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Happy Year Of The Dragon!

20-01-2012

The Chinese Zodiac is a scheme that relates each year to an animal and its attributes. There are 12 signs in the Chinese zodiac, which means the cycle changes every 12 years. The cycle begins with the Rat and then goes on to: Ox, Tiger, Rabbit, Dragon, Snake, Horse, Sheep, Monkey, Rooster, Dog and Pig. The year animals represent how you present yourself (or how others perceive you)... Little known fact about the Chinese Zodiac is that there are also animal signs assigned to months (inner animal), days (true animals) and even hours (secret animals).


On January 23rd we will enter the year of the Dragon - which is MCM's sign (the brand was created in 1976) - so let's have a closer look at what that means...


Before I share our special celebrations with you, let me tell you a little more about the Dragon's personality: Magnanimous, stately, vigorous, strong, self-assured, proud, noble, direct, dignified, eccentric, intellectual, fiery, passionate, decisive, pioneering, artistic, generous, loyal. Can you match a different MCM bag to each of these characteristics? I bet I can!


To celebrate this very special year for us, we launched a limited edition Flying Dragon collection (read this post for more info)

M111202S-008


M111202S-009


M111202S-018


We are also celebrating with a collaboration with illustrator Hyun Jin Lee (read about the calendar she illustrated for us here)  who created a wonderful illustration of the MCM Dragon. 

Calendar Cover


If you are in Hong Kong, you may have seen our window displays in the HK Entertainment Building and our popup store already, but for the others who weren't that lucky, you can admire them below...

EB1

EB2

EB3

Satellite Store

If you were wondering where the Dragon & MCM arch image comes from, this is straight out of the Assouline book about the brand, and it represents a Chinese Dragon flying over the China Central Television Headquarters - a 234 m high, 44-storey skyscraper in the Beijing Central Business District (CBD) that serves as headquarters for China Central Television (CCTV). 

Flying Dragon

800px-Cctv_2009

If you would like to know what we did last year to celebrate Chinese New Year, follow this link...


Wishing you happiness, love & prosperity for this New Year 

xoxo Mademoiselle Robot

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Chinese , New , Year , Lunar , Dragon
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