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MCM 35th Anniversary Celebration Ceremony at ShinKong

11-11-2011

Yesterday, we celebrated MCM's 35th Anniversary at our Shin Kong place boutique. As usual, there was a star studded crowd in attendance and most of them were carrying their favourite MCM items. 

The Shin Kong Place boutique looks fantastic and I am particularly fond of the way this season's "it-bags" Tracey and Veronika are displayed. Of course, because of my soft spot for the MCM dogs, I am completely smitten with the sheer amount of them in the store! 

A special zone  on the ground floor was inspired by the brand's essence and featured Cognac Visetos luggage, special edition backpacks and key products of day and evening collections. 


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These backpacks are from our Limited Edition 35th Anniversary Rucksack Project. They’re one-of-a kind... More info to follow.

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I love the fluoro peplum and leopard combo, very fresh style.


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Our models showcasing some key products (with supermodel Zhang Liand in the middle)

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Colour Visetos Rabbit Backpack and Phenomenon leather jacket: a cool cocktail!


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It Girl Chen Ran and supermodel Zhang Liang, both dressed head to toe in MCM 

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Newly married actress, singer and fashion icon Karen Mok dressed head to toe in MCM.

If you would like to read about the June opening party at the Shin Kong boutique, please click here.

xoxo Laetitia


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shin kong , china , opening , store , mcm
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