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The Bucket-List: SS15 Shopable Trend Report with MCM &
SoHo Store Opening in New York
A new store opening in one of NYC's most vibrant and trendy neighbourhoods? Yes please! The new boutique is 4000 s..
Shop in Shop Debut in POOL, Munich
From gilded tessellations to contemporary graphite fixtures, MCM debuts with Munich’s most recognisable concept st..
Editorial Stylights: Party Season Roundup
Discover our latest editorial highlights in the party season round-up.
SS15 - Introducing Model Lizzy Jagger and Photographer Daniel Jackson
Inspired by the voracious culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring ..
MCM Debuts Game On! Diamondland!
Inspired by the culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring and dynami..
Grand Opening at Wuhan International Plaza
In anticipation of the upcoming New Year, MCM debuted at the Wuhan International Plaza. Designed with an intimate ..
Grand Opening in Beijing Shuang An
In celebration of the winter holiday season, MCM 'decked the malls' debuting its 8th boutique at the Shuang An dep..
MCM x Stefan Strumbel Launch Event in Singapore
In keeping with this week's festive events theme, let me take you to Singapore where we recently celebrated the la..
MCM x Butter London Christmas Event
In celebration of the winter holiday season, our London Flagship store organised a little pre-Christmas get togeth..
Christmas Punch Event at the Munich Flagship
'Tis the season to be stylish - in celebration of the 2014 holidays, MCM kicked off party season with a luxurious ..
December Editorial Stylights
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SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
Raise your glasses - MCM’s culture-fashion concept store, M:AZIT celebrated it's first anniversary toasting to a y..
Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..



MCM Autumn/Winter 2011 - Munich by Night - Voyage of Passion



Munich - after an evolution of nonconformism, an insatiable hunger for life dominates the city’s streets night after night. Long lines form in front of the trendiest clubs where lust for life unites the most diverse types of people from all walks of life.  It’s an era of permeable boundaries between subculture and mass culture, between the aura of the individual and popular mass movement. A touch of Giorgio Moroder is in the air and the ‘Munich Sound’ is conquering the world. This glittering metropolis is like a never-ending intoxication




Enter Ieva.  The night is bequeathed with infinite possibilities- she casts her gaze on Munich’s horizon and is enticed by the timeless Munich pulse flowing through her.  Look into her eyes and she knows the night is at her fingertips - anything is possible.  




 Tonight, the city is hers for the taking as she relishes in the infinite possibilities stretched before her.  Ieva soars the ‘Munich vibe’, feeling truly alive fuelled by passion & inspiration.  She feels beautiful, empowered, and satisfied with endless opportunities that grace her every step.  Everyone becomes intoxicated by her unspoken glamour & appreciation for the freedom which embraces her



Ieva takes MCM’s Tracey & Veronika on a voyage of passion in an unforgettable journey through Munich.  Her love for life is only matched by her passion for discovery.  ‘Toast-of-the-town’ is an understatement; women aspire to be her, men to be hers.  While she exudes unspoken sophistication, she is truly a rebel, the freest of spirits: ambitious, impassioned, a woman who shapes her own desires based on the endless opportunities before her 




Meet the Key Players Behind-the-Scenes:

Introducing Tracey & Veronika: 

On-the-set: Locations in the Campaign:

Inspiration Behind the Campaign: