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Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa.. Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..
MCM Opens in LOTTE Shenyang
Our German Ambassador Sarah Jane takes you on a tour of our new store in LOTTE Shenyang. Find out more here:
HRH Collection Styles the MCM Princess Clutch
Our US Ambassador HRH Collection styles our brand new Princess Clutch. Find out more here:
MCM Launches Second Retail Debut at the Galeries Lafayette
From pop up to permanent, MCM paints the City of Lights in cognac, celebrating its official premiere in Paris’ leg..
Scarf Project Premiere in China
5 contemporary artists, 5 distinguished designs: What happens when you combine MCM’s spirit of artisanal innovatio..
MCM Debuts Pop-Up Tour at Yokohama Takashimaya
In celebration of MCM’s commitment to travel & all things cognac, MCM debuted an exclusive series of pop-up stores..
Taipei Breeze Centre Grand Opening
Raise your glasses: In celebration of our first opening at the Taipei Breeze Centre, we rolled out the cognac carp..
Blogger Makeover in Chelsea, London - What's He Wearing
This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, jus..
Trending Now - Must-Gift Mother's Day Bags
This SS14 collection offers a colourful array of must-have pieces, as seen on the international catwalks.



MCM Autumn/Winter 2011 - Munich by Night - Voyage of Passion



Munich - after an evolution of nonconformism, an insatiable hunger for life dominates the city’s streets night after night. Long lines form in front of the trendiest clubs where lust for life unites the most diverse types of people from all walks of life.  It’s an era of permeable boundaries between subculture and mass culture, between the aura of the individual and popular mass movement. A touch of Giorgio Moroder is in the air and the ‘Munich Sound’ is conquering the world. This glittering metropolis is like a never-ending intoxication




Enter Ieva.  The night is bequeathed with infinite possibilities- she casts her gaze on Munich’s horizon and is enticed by the timeless Munich pulse flowing through her.  Look into her eyes and she knows the night is at her fingertips - anything is possible.  




 Tonight, the city is hers for the taking as she relishes in the infinite possibilities stretched before her.  Ieva soars the ‘Munich vibe’, feeling truly alive fuelled by passion & inspiration.  She feels beautiful, empowered, and satisfied with endless opportunities that grace her every step.  Everyone becomes intoxicated by her unspoken glamour & appreciation for the freedom which embraces her



Ieva takes MCM’s Tracey & Veronika on a voyage of passion in an unforgettable journey through Munich.  Her love for life is only matched by her passion for discovery.  ‘Toast-of-the-town’ is an understatement; women aspire to be her, men to be hers.  While she exudes unspoken sophistication, she is truly a rebel, the freest of spirits: ambitious, impassioned, a woman who shapes her own desires based on the endless opportunities before her 




Meet the Key Players Behind-the-Scenes:

Introducing Tracey & Veronika: 

On-the-set: Locations in the Campaign:

Inspiration Behind the Campaign: