• Brand Story
  • Lookbook
  • Collection
  • MCM World


Video Feature
Become a fan
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
Raise your glasses - MCM’s culture-fashion concept store, M:AZIT celebrated it's first anniversary toasting to a y..
Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..
MCM Pavilion Kuala Lumpur Flagship Store Grand Opening Event
In celebration of MCM’S first Flagship boutique in Malaysia, MCM hosted a Grand Opening fashion-fete at the presti..
Holiday Collection Debut
Dreaming of an MCM Christmas? This holiday season, diamonds are a bag’s best friend introducing a bevy of jewel-en..
MCM Debuts at the Galeries Lafayette: Homme
We've opened our first worldwide MCM Man shop on the ground floor of the Galeries Lafayette Homme on the Boulevard..
MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..



MCM Autumn/Winter 2011 - Munich by Night - Voyage of Passion



Munich - after an evolution of nonconformism, an insatiable hunger for life dominates the city’s streets night after night. Long lines form in front of the trendiest clubs where lust for life unites the most diverse types of people from all walks of life.  It’s an era of permeable boundaries between subculture and mass culture, between the aura of the individual and popular mass movement. A touch of Giorgio Moroder is in the air and the ‘Munich Sound’ is conquering the world. This glittering metropolis is like a never-ending intoxication




Enter Ieva.  The night is bequeathed with infinite possibilities- she casts her gaze on Munich’s horizon and is enticed by the timeless Munich pulse flowing through her.  Look into her eyes and she knows the night is at her fingertips - anything is possible.  




 Tonight, the city is hers for the taking as she relishes in the infinite possibilities stretched before her.  Ieva soars the ‘Munich vibe’, feeling truly alive fuelled by passion & inspiration.  She feels beautiful, empowered, and satisfied with endless opportunities that grace her every step.  Everyone becomes intoxicated by her unspoken glamour & appreciation for the freedom which embraces her



Ieva takes MCM’s Tracey & Veronika on a voyage of passion in an unforgettable journey through Munich.  Her love for life is only matched by her passion for discovery.  ‘Toast-of-the-town’ is an understatement; women aspire to be her, men to be hers.  While she exudes unspoken sophistication, she is truly a rebel, the freest of spirits: ambitious, impassioned, a woman who shapes her own desires based on the endless opportunities before her 




Meet the Key Players Behind-the-Scenes:

Introducing Tracey & Veronika: 

On-the-set: Locations in the Campaign:

Inspiration Behind the Campaign: