Munich - after an evolution of nonconformism, an insatiable hunger for life dominates the city’s streets night after night. Long lines form in front of the trendiest clubs where lust for life unites the most diverse types of people from all walks of life. It’s an era of permeable boundaries between subculture and mass culture, between the aura of the individual and popular mass movement. A touch of Giorgio Moroder is in the air and the ‘Munich Sound’ is conquering the world. This glittering metropolis is like a never-ending intoxication
Enter Ieva. The night is bequeathed with infinite possibilities- she casts her gaze on Munich’s horizon and is enticed by the timeless Munich pulse flowing through her. Look into her eyes and she knows the night is at her fingertips - anything is possible.
Tonight, the city is hers for the taking as she relishes in the infinite possibilities stretched before her. Ieva soars the ‘Munich vibe’, feeling truly alive fuelled by passion & inspiration. She feels beautiful, empowered, and satisfied with endless opportunities that grace her every step. Everyone becomes intoxicated by her unspoken glamour & appreciation for the freedom which embraces her
Ieva takes MCM’s Tracey & Veronika on a voyage of passion in an unforgettable journey through Munich. Her love for life is only matched by her passion for discovery. ‘Toast-of-the-town’ is an understatement; women aspire to be her, men to be hers. While she exudes unspoken sophistication, she is truly a rebel, the freest of spirits: ambitious, impassioned, a woman who shapes her own desires based on the endless opportunities before her
Meet the Key Players Behind-the-Scenes: http://blog.mcmworldwide.com/view/?page=316
Introducing Tracey & Veronika: http://blog.mcmworldwide.com/view/?page=318
On-the-set: Locations in the Campaign: http://blog.mcmworldwide.com/view/?page=315
Inspiration Behind the Campaign: http://blog.mcmworldwide.com/view/?page=319