If you live in Hong Kong, you may come across one of the ten MCM trams. They are travelling through the city to announce the opening of our new flagship store in the Entertainment Building. We celebrated the opening in two parts... First, we invited selected just over 250 VIPs, press members, celebrities and socialites to a ribbon cutting ceremony and we followed it up with a wild party for 800 of our closest friends.
Models were there to showcase the collection to the media while they were waiting for the ceremony to start. The venue was filled with press and fans from 5pm. In total over 300 people witnessed the opening of our new flagship, it was quite the event!
Guests to the ribbon cutting included Michael Michalsky, MCM's Advisory Creative Director, Sammi Cheung - Hong Kong Pop Star, Rain, Korean Superstar, Angela Leung, Entertainment building land lord, Werner Lauk,General Counsel of Germany in Hong Kong.