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MCM opens in Shin Kong Place, Beijing.

27-04-2011

MCM opened its first flagship store in Beijing last week in the prestigious Shin Kong Place. The store is designed to give a luxurious brand experience to customers and even has a special dedicated VIP space. To celebrate the opening, our Creative Director Michael Michalsky and artist Craig Redman (who collaborated with us on the trnedy Shanghai Collection) flew over to attend the event. They shared drinks and canapes with Chinese actress Zhao Wei and about a hundred other VIP guests including supermodel Che Xiao, Stylist Li Dongtian and celebrity Lin Peng to name but a few.


To further mark this event as a very special one, MCM has built a pop-up gallery at Huamao Square. The goal of our Das Ist exhibition is to showcase MCM's rich heritage (visetos, traditional craftsmanship, travel collections) as well as our modern lines (recent collaborations with Craig Redman and Patricia Field). Inside the gallery, guests were greeted by a reproduction of the Brandenburg Gate covered in the MCM monogram.


The openings were followed by a party in the gallery where over four hundred guests danced the night away. 


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Tags
beijing , opening , vip
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