About the MCM Culture & Lifestyle Blog

We agree with Proust. That's why our blog is all about conceptual travel and the discovery of inspiration. Quite often voyages & travel exist on several planes, from the physical to the conceptual. Consider when reading a story for example- your imagination is on an intellectual expedition although you're (probably) completely still. Here you can travel with MCM through concepts & ideas

 We've enlisted the help of blogger extraordinaire Laetitia Wajnapel, aka Mademoiselle Robot, Sarah & Nike from This is Jane Wayne, Alexandra from HRH Collection and MJ Rabbit to bring you inspiration from around the world of fashion, style, culture and of course all the latest from MCM.

Mademoiselle Robot grew up in Paris, the capital of couture, and like MJ Rabbit, now lives in London the capital of cool.   "The Janes" likewise grew up in Berlin, Germany's home for the fashion cognoscenti, and Alexandra is based in the home of the notorious glitterati, aka California.  Our typical blog posts feature anything from stand-out exhibition photographs to street-style shots.

Join us in our conceptual travels- we hope you’re inspired by the MCM culture & lifestyle blog.  Here luxury is a mindset.

 Meet the voices of MCM! 

 To help you understand the contributors behind our blog we thought we'd have a little chat with Laetitia Wajnapel aka Mademoiselle Robot, Nike & Sarah from This is Jane Wayne, Alexandra from HRH Collection, as well as MJ Rabbit, our latest guest contributor, who have been keeping you in the loop of all things MCM and more. Read on to find out more about their vision of style, their ambition for the MCM blog and what luxury means to them.

Tell us about yourself & what you do.

My name is Laetitia Wajnapel, I am originally from Paris but have been in London for over 7 years now. I worked as a Journalist and Editor for many years & and I now work as an Editorial and Social Media Consultant as well. I also have my own Fashion blogwww.MademoiselleRobot.com.

Please introduce your site.

My site is a Fashion and Lifestyle blog with a modern vintage twist. It is a platform for me to write about everything I like and that catches my eye. I also document my outfits, give style tips and interview artists, designers and interesting personalities. In the past year, I've hired a few contributors to help me cover menswear as well as events in NYC and LA.

What is it like to be a fashion blogger?

It is great! Not one day is the same. There is an immense freedom that you don't have when working for a magazine. It is also quite unpredictable and sometimes solitary... but I like it!

Biggest Pro?

Freedom, independence.

Biggest Con?

It used to be quite difficult to be taken seriously, but it is getting better.

What would be a typical day for you?

There isn't really a typical day, but I normally write in the morning and then do a little bit of admin. After lunch I generally schedule meetings or I go see exhibitions, films, meet with designers to fill my brain with inspiration!

Where do you find inspiration?

Anywhere and everywhere! It could be a building, someone I walk past in the street, something I experienced years ago, a film - anything goes really. I also look inside myself a lot to find inspiration.

What are your techniques on finding inspiration when on a creative drought?

I go for a walk to clear my mind, or I look at a beautiful book.

How would you describe your style?

In the Summer, I like to channel a vintage, laid back LA look and in the Winter I am more classic / preppy / Parisian, but always with a humorous twist.

Who would you love to dress?

It would be really fun to dress someone like Zooey Deschanel, although I am not sure what I would change!

Are there any designers that inspire you?

I love Luella, but sadly she doesn't trade anymore. I like playful designers, like Miuccia Prada, Marc Jacobs - they are all fairly classic, but with a twist... And of course, I love MCM!

How do you feel about the lifestyle of travel & global-nomadism?

I always have itchy feet and am constantly looking around for new things to discover, so I am all for the lifestyle of travel and global-nomadism. The work I do for MCM allows me to travel a lot (at least in my mind) as I am always writing about things that are happening around the globe.

This year, I've been on over 20 press trips to various cities around the world and it has most definitely enriched my life and inspired me a lot!

Do you have a favourite MCM bag?

I think my absolute favourite is the Giorno satchel. But I also like the Shanghai collection a lot! I would be hard pressed to pick just one! When I saw the Fall collection, I fell in love with Tracey & Veronika.

Describe this blog’s ‘timeless’ framework & culture & lifestyle angle.

I think we are not trying to force feed a brand to our readers. We mainly want to show them what MCM stands for, what inspires us, what makes us tick. We are eager to share all our discoveries with our readers. All the books, hotels, bars and more that are reviewed on the blog are part of a lifestyle that goes with our products. The aim is to show MCM's soul.

In your own words how do you think luxury is a mindset?

I think luxury is in every little details of life. From the plate you chose to eat from to the scented candle in your living room. Luxury isn't necessarily about being a millionaire, it is about appreciating and paying attention to detail.

What do you like about MCM & what do you hope to achieve?

I like the timelessness of the MCM brand and its rich history. With the blog, I hope to get the younger generation, the online generation more aware of our beautiful label.