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The Bucket-List: SS15 Shopable Trend Report with MCM &
SoHo Store Opening in New York
A new store opening in one of NYC's most vibrant and trendy neighbourhoods? Yes please! The new boutique is 4000 s..
Shop in Shop Debut in POOL, Munich
From gilded tessellations to contemporary graphite fixtures, MCM debuts with Munich’s most recognisable concept st..
Editorial Stylights: Party Season Roundup
Discover our latest editorial highlights in the party season round-up.
SS15 - Introducing Model Lizzy Jagger and Photographer Daniel Jackson
Inspired by the voracious culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring ..
MCM Debuts Game On! Diamondland!
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Grand Opening at Wuhan International Plaza
In anticipation of the upcoming New Year, MCM debuted at the Wuhan International Plaza. Designed with an intimate ..
Grand Opening in Beijing Shuang An
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MCM x Stefan Strumbel Launch Event in Singapore
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MCM x Butter London Christmas Event
In celebration of the winter holiday season, our London Flagship store organised a little pre-Christmas get togeth..
Christmas Punch Event at the Munich Flagship
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December Editorial Stylights
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SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
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Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..



MCM Autumn/Winter 2014 - Digital Soldier


AW14 - MCM embarks on a voyage to the virtual for the launch of the latest campaign, entitled ‘Digital Soldier’. 

A strong singular figure inhabits a serendipitously glitched landscape, inspired by the vision of a post-gender digital future and our increasing inhabitation of the online space. 

Shifting the lens from SS14's epicene utopia to the empowering androgyny of a virtual space, MCM engages the infinite potential of the hyper-real as the idea behind the collection and the accompanying campaign. 

A matrix grid of subtle studded detailing converges seasonal camouflage and jaguar prints in a fusion of the organic and digital.

The campaign takes its cue from a comment by the artist Nam June Paik, known as the founding father of video art. 

"Skin has become inadequate in interfacing with reality. Technology has become the body's new membrane of existence".

Shot in New York by Daniel Jackson, the campaign portrays German model Antonia Wesseloh as the epitome of the strong and androgynous image of the Digital Soldier. 

The photography is disrupted by digital glitches, finding beauty in the random distortion and misplacement of pixels. 

Photography / Video: Dan Jackson @

Creative Direction: PL Studio / Pietsch Lim @

Styling: Tiina Laakonen @

Makeup: Hannah Murray @

Hair: Didier Malige @

Model: Antonia Wesseloh @ 

AW14 , Digital , Soldier , Glitch , Nam June P