After announcing the opening of our SPACE flagship in Seoul yesterday, I really didn't think this week could get any more exciting. But as usual with MCM, the excitement NEVER stops and so today I am over the moon (where I flew to in the MCM space shuttle) to tell you about the latest instalment of our Modern Mobility Project currently taking place in Tokyo in celebration of our latest grand opening at Ginza.
The Modern Mobility Project is a living celebration of MCM's promise of travel, an iconic heritage and a tradition of excellence.
If you are in Tokyo (or out and about on the internet...) you might have come across our monogrammed Toei bus. Much like the red double-deckers in London, the Tokyo buses are very much local icons and carry with them interesting historical information about the development of the metropolis. The bus system was originally developed in 1923 as an emergency measure post-earthquake. There were two lines then, and the system got gradually larger from 1942 onwards.
The bus can be found in four different areas of Tokyo as highlighted on the maps below, so keep your eyes peeled!
If you have been following the brand for a while, you will know this bus isn't our first foray into the world of mobility... It all started with a bus in Berlin, in 2011, during Fashion Week. In celebration of the one-time exclusive Backpack Satellite Store launch during Berlin Fashion Week 2011, we debuted the first phase of the Modern Mobility Project.
Then we took over Hong Kong trams, as a prelude to the official launch of MCM’s Hong Kong Entertainment Flagship Boutique, a series of ten iconic trams were monogram-wrapped as giant Cognac Visetos Luggage pieces.
Then there was London. In 2012 we joined the jubilee & celebrations of the games in commemorating the UK’s legacies of prestige, culture of distinction and world-renowned heritage of excellence.
More recently, to mark the opening of the first flagship in mainland China, a cruise ship that symbolises MCM’s spirit of freedom sailed into Shanghai harbour and dropped its anchor on the Huangpu River.
Traduction - Notre Projet Mobilite Moderne s'installe a Tokyo!
Love from Mademoiselle Robot