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Flower Boys in Paradise Collection Highlights

07-01-2014

Nature-couture meets handle-to-hardware lux: this season our Spring/ Summer14 collections explore the boundaries of 'paradise', revealing a kaleidoscopic conceptualisation of the ‘ideal’, articulated a genderless aesthetic.  Surpassing customary frontiers of 'couture', the latest collection presents tendrils of intermingling florals and classic Visetos motifs rejuvenating the collection’s spirit in a new rite of Spring, creating a paradise-nouvelle of ethereal transcendence that reflects MCM's eternally individualistic pneuma.

 

Unveiling rich new shapes, MCM's 'Flower Boys in Paradise' Collection introduces materials ranging from printed and embossed leathers, to classic Visetos, boasting carnival hues in paradise green, poppy red, empire yellow, daphne blue, dampened pastels and whimsical gold juxtaposed against wild and exotic prints such as python, crocodile, and fish scales nestled amongst pastel hues of dove, ash, chalk and sand.  The latest collection presents a distinctive quadrilogy of paradisiacal debutants, conceived between the contradictions between serenity & discord.

 

 

 

Inspired by the lustrous iconography of the flower, the exuberant Blume collection celebrates the 9th edition collaboration between MCM & cult Japanese hip-hop label Phenomenon. Designed by notorious artist and director Takeshi Osumi aka BIG-O, this rare collection fuses floral patterns with MCM’s iconic Visetos print to commemorate the exuberant vitality of Spring. Signifying ‘flower’ in German, the sumptuous collection is handcrafted with an array of distinguished tote shapes radiating practicality, quality & class, conceived to inspire onlookers with envy.

 

 

 

 

 

Presenting a first-time kaleidoscopic chiaroscuro motif, the Spring / Summer ’13 collection unveils the novel Funky Zebra collection, whose monochromatic facades commemorate dualities and parallels alike.  The newly fashioned collection likewise celebrates the Zodiac’s Year of The Horse, whose distinguished iconography symbolises class, nobility and freedom transpiring the collection’s original design.  Handcrafted with bold-studded veneers, the novel collection boasts cowhide trim and two-tone cotton lining juxtaposed with our novel Zebra Visetos print, adorned with solid brass hardwares for a touch of antiquity exuding flair with poise, ideal for style-enthusiasts & the urban glitterati alike. 

 

 

 

The SS14 Keana collection debuts with a handcrafted shrunken lamb leather body & two-tone cotton canvas lining, boasting a minimalist aesthetic refined by exuberant tones, deep hues & vibrant shades. Signifying ‘bold’ in German, Keana flaunts a tough-lux exterior, featuring a generous constellation of studs on each frame. Likewise endowed with a voluminous interior fitted with gilded brass hardwares, the soft shapes are designed as daytime handbags for convenient & practical use. The classy Keana Collection befits virtually any attire, affording style versatility for style mavens & tastemakers alike. 

 

 

 

 

 

 

Breaking the boundaries between masculine & feminine aesthetics, the beautifully structured Elda collection introduces an artistic juxtaposition between softness & rigidity in material and design, characteristically signifying ‘she who battles’ in German.  Handcrafted with saffiano cowhide, the elegant collection presents a unique side-gusset construction featuring an adjustable shoulder strap, designed with a bevy of muted tones and pastel-esque shades.  The elegant Elda Saffiano collection is bestowed with a classic design, handmade for sophistication and functionality, introducing a minimalist yet trendy facade complete with numerous compartments built for today's on-the-go pro-fashionista radiating practicality, quality & class.

 

The full SS14 collection presents a jocular, florid & graceful aesthetic embracing asymmetrical designs and gilded curves, placing an emphasis on practicality and functional features, embracing novel eco-NDA trends (New Digital Aesthetics), crafted from lightweight materials, including internal pockets and pouches to support the latest technological accessories, while assuring personal security with additional internal buckles and zips. Each piece in the collection pays homage to sophisticated & urban utopias for discerning globetrotters worldwide.

 

                       Learn more about Flower Boys in Paradise & experience the mood video, here:

                                           http://blog.mcmworldwide.com/view/?page=1297

 

Go backstage & explore the behind-the-scenes making-of mood-film & meet our s/hero of the season:

http://blog.mcmworldwide.com/view/?page=1305

 

Tags
ss14 , campaign , collection , flower boy , paradise
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