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Discover the Brand New MCM Pop-Up Studio in Munich

20-11-2013

Today is not like any other day. It is an extremely special day. A momentous occasion that we would like to celebrate with you. On November 15th, we opened our very first Pop-Up Studio in Munich, the city where it all started: the birthplace of MCM. This will be an opportunity for us to re-establish our roots in our home town, but also to celebrate our wonderful and successful collaboration with pop-artists Craig & Karl


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The MCM Studio windows


The MCM Studio is located in the very heart of the city and decorated in the theme of the new Craig & Karl collection. MCM occupies a prime position in the luxury shopping district of Max-Joseph Plaza, surrounded by some of the world's leading designer labels. 


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Inside the MCM Studio you will find our AW13 collection alongside the new Craig & Karl products. 


The store is 96 sqm, with an additional 57sqm showroom entirely designed by our in-house team. The background wall, covered in Visetos Noir with a polka dot pattern echoes the "Beyond Snowdome" collection. Snow drops are projected in the space too to further the illusion of a wonderful Alpine adventure, all of it under a watchful Goggle Eye on the wall.


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Three exclusive Craig & Karl canvases adorn the gallery space.


The space also includes a gallery section, where three large scale exclusive Craig & Karl canvas are currently on display. There, customers will be able to enjoy a drink at our refreshments area while browsing items in the showroom. We want to invite our visitors to stay a while and soak in the MCM lifestyle, because it is all about the lifestyle. The studio will be open until the end of May 2014.


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Customers can enjoy their MCM experience within our refreshments section


We are hosting an opening event at the end of this week, with special performances, extravagant catering and drinks... Stay tuned for more news about this on the blog!


MCM STUDIO

Residenzstr. 7

80333 Munich

+49 (0)89 25 20 76 22 

studio.munich@mcmworldwide.com


Traduction - Nous venons d'ouvrir un espace temporaire a Munich. La boutique sera ouverte jusqu'a la fin mai et comporte un bar, une galerie et un showroom.


Love from Mademoiselle Robot



Tags
MCM , Studio , Munich , Craig Karl , Pop-Up
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