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Introducing "Fly with Punk" - A Virtual Show Window Exclusive

24-09-2013

 

Dubendorf - after an evolution of individualism, nonconformism and the unconventional, an insatiable hunger for life dominates, undulating throughout the skies dusk after dawn.   A flourishing lust for exhilaration thrives, uniting the most diverse flights of life.  It’s an era of permeable boundaries between subculture and mass culture, between the aura of the individual and popular mass movement.  A touch of renegade eccentricity is in the air and a free-spirited hedonism conquers. The magnificent skies blaze a timeless never-ending intoxication: anything is possible.

 

 

Evocative of the golden age of flight and the raw aesthetics of the early punk movement, MCM rebirths as the modern feeling of passion, the unexpected and rebellion, whose spirit characterises abundant freedom. The Autumn / Winter '13 grunge-glam campaign tribute radiates adventure, ambition, originality and airlifts into the unknown.  Marinated with an enigmatic charm, the skylines emit a restlessness, an energetic spontaneity and a desire for discovery. The endless horizon both captivates and electrifies in its evanescent rapture - here, opportunity is boundless.  Style is the limit: this season, MCM becomes the complete embodiment of a spectacular spirit of adventure.

 

 

Through a regal-rock lens, the first-class virtual show window lands over a trilogy of inspirations portraying an anachronistic facade where punk and panache collide.  Fusing the Age of Travel with a hard-edged anti-establishment attitude, the glam-rock tribute embraces the vein of rebellion & non-conformity between the fusion of fashion and funk.  The neo-couture fashion-flight escapade imbues an industrialised steampunk air, disposed with a unique sense of unrestrained individualism creating a renegade-royal mood.

 

 

Exhibiting MCM’s heritage of mobility-inspired lifestyles and the ambition for empowerment, the latest aero-lux tribute presents the unrestrained drive to break style boundaries, pilot jet ways of self-expression, and adopt the essence of iconoclasm, articulated through theatrical aero-chic visuals, dramatic flying imagery and hands-free punk-couture backpacks in a contemporary neo-grunge aesthetic.  The Autumn / Winter '13 feature, debuts two dancers flying alongside the veneers of a dramatic vintage airliner, lyrically reminiscent of style cadets, rock stars in  glittering concerts & airborne co-pilots in search of new fantasies and horizons. 

 

 


Tags
Campaign , Fly , Punk , Autumn , Winter 13
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