MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
Raise your glasses - MCM’s culture-fashion concept store, M:AZIT celebrated it's first anniversary toasting to a y..
Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..
MCM Pavilion Kuala Lumpur Flagship Store Grand Opening Event
In celebration of MCM’S first Flagship boutique in Malaysia, MCM hosted a Grand Opening fashion-fete at the presti..
Holiday Collection Debut
Dreaming of an MCM Christmas? This holiday season, diamonds are a bag’s best friend introducing a bevy of jewel-en..
MCM Debuts at the Galeries Lafayette: Homme
We've opened our first worldwide MCM Man shop on the ground floor of the Galeries Lafayette Homme on the Boulevard..
MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
 
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..

Prev

Next

Debut en Suisse: Zurich Flagship Video Premiere

21-05-2013
main


It's official: on 7 May 2013, we painted the town cognac in commemoration of our grand debut of MCM's latest Flagship boutique at the internationally-acclaimed premier locale for luxury in Switzerland: Zurich. Located at the centre of the Old Town in Munsterhof, our latest premiere heralds the first major launch nationwide, celebrating MCM's Swiss expansion with style.

Our Zurich Flagship is designed to be one of our premier architectural landmarks for the latest collections in Europe.  In the 'opening act' of our video exclusive, we present a visual voyage of Switzerland's celebrated cosmopolitan metropolis and MCM's ground-breaking Flagship.  
 

         storeinterior


The Boutique showcases our majestic new interior concept featuring a uniquely conceived golden facade, boasting a decadent never-before-seen motif.  Designed as an enhancement of MCM’s distinctive aesthetic, the latest Flagship features a harmony of artisanship and modernity, flaunting a uniquely conceived golden facade.   Inspired by MCM’s signature brass plate designs, the latest Flagship purveys an artistic concert of contemporary clean lines with subtle neutral tones and touches of tradition.  The newly fashioned interior design allows for sweeping views throughout the exhibition panels, offering a variety of spatial experiences which affords a unique character to each of the different product ranges on display.

            

 
For the 'second act' in our Swiss debut, we invited A-list Korean actor & entrepreneur Mr Sang Woo Kwon as a special guest VIP to star in an exclusive photo shoot with MCM's Spring / Summer '13 collection by ELLE: 

elle

 
In the 'final act' inauguration en-Swisse, MCM rolled out the red carpet to the frequent-flying jet-set and international VIP's, ushering in celebrities & opinion-leading style-savants alike from black tie highlights to handbags & heels for our Grand Opening fete.  Hosted by none other than the beautiful Fiona Hefti, actress, socialite & former Miss Switzerland, the opening was acclaimed by celebrities such as German actor & singer, Jimi Blue Ochsenknecht, Swiss vocalist sensation Fabienne Louves, and top Swiss model Ann Gerber to name a few.

8726026470_09ae21ef24_b
8724908719_381701b9db_b


 
In our latest video, discover the inside details on our latest boutique concept, explore more red-carpet arrivals and peruse some lights-fashion-action for a triple-act tour de force, Swiss-style:
 


 
Traduction - La video de l'inauguration de notre boutique a Zurich

Love from Mademoiselle Robot
Tags
Zurich , Video , Flagship , Opening , Celebrity
Comment
+0