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ThisisJaneWayne.com Highlights: MCM's Grand Opening in Zurich

09-05-2013
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Oh, what a night!  Just the other day, we celebrated MCM's Grand Opening in beautiful Zurich with amazing VIP's, the extraordinary Chairperson & Chief Visionary Officer, Ms. Sungjoo Kim, and celebrities like Jimi Blue Ochsenknecht, Fiona Hefti, Steffi Buchli, Fabienne Louves & Sandra Bauknecht with Zurich's sunny-side-up to boot! 


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Inspirational would be an understatement - it was an amazing event and I'm still happy that we voyaged to Switzerland's largest city!   Here's how we styled ourselves for MCM's star-studded debut--  we were deeply in love with our own little MCM babies of course!

 

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We arrived in Zurich pretty early to attend the Blogger Makeover and had a fabulous time with some beautiful blogger colleagues from Switzerland (no worries, we'll be giving you the full inside-scoop next week!)  After that Nike and I had to rush out to get our professional make-up and styling done then to jump in our glamorous evening getups (oh the lifestyles of the fashionable and fabulous!)  As you can see, Nike Jane decided to wear her bold red clutch and I went for a sunny yellow First Lady Tambourine - I'm still head-over-heels into this super sweet style companion-- it completed the whole outfit as my stand-out piece.  


Some Instagram Style-Snaps En-Route to Zurich:


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Here we have it- MCM's amazing, newly-debuted colossal Flagship Boutique in Zurich. 160 square metres full of MCM love. I'm quite sure you'll love it as much as I do, but I'll come to that later!

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As always, no luxury-fashion event is complete without a glamorous assortment of eye-catching eye-candy.  Introducing the classy MCM model hosts: (Bravo everyone- you did a fabulous job and you looked absolutely stunning!)

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Below, pictured from the left: the beautiful presenter and former Miss Switzerland Fiona Hefti, Korean A-list film star Sang Woo KwonChairperson & Chief Visionary Officer Ms. Sungjoo Kim, and our Chief Creative Officer Adrian J. Margelist. 


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Who else attended?  High-flying Swiss socialite & blogger, the lovely and beautiful Sandra Bauknecht,  German actor Jimi Blue Ochsenknecht, top Swiss blogger Kristina Bazan, Swiss TV presenter & actor Kiki Maeder, Swiss model Jennifer Ann Gerber, and the Fashion Editor-in-Chief SI Style (Switzerland’s biggest fashion magazine) Mr. Richard Widmer, to name a few.


Friday Magazine's (Switzerland’s coolest weekly) Editor-in-Chief Kerstin Netsch also paid a visit, as well as fellow Editors-in-Chief Lisa Feldmann, Silvia Binggeli, and Daniella Gurtner, from Switzerland's Annabelle Magazine.   This was the place to rub elbows, hob-nob and of course, see-and-be-seen!


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Beautiful presenter and former Miss Switzerland Fiona Hefti looked absolutely stunning

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... as well as actor Sang Woo Kwon!

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Another VIP: Our Chief Creative Officer Adrian J. Margelist!

stills And our star guest: The Limited Edition Zurich Visetos Collection (learn more here)


The guests loved the party and the mix of people was pretty awesome. They were really excited and surprised about the new, colourful and very stylish bags & accessories!  In fact. most even had MCM's Cognac Visetos Heritage Collection at home and didn’t know that there were so many new and thrilling designs.  Additionally many of the guests uploaded photos to their Facebook sites the next morning, (which is very unusual for Switzerland).  


The talk of the evening?  The dog lucky draw!  Everyone loved the critters-in-Cognac!  Bloggers, journalists and stylists were enthused about the new store and the latest collection. 


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A peek inside:

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I hope you'll find the chance to take a closer look and visit this amazing store and its unbelievable selection of MCM goodies <3  Stay tuned for more updates!


Enjoy! Sarah Jane

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Store , Opening , Zurich , Outfit , Style
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