MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Celebrating Seven Stores in Beijing
We’re proud to announce our seventh store opening in Beijing, located in one of the Chinese city’s most historic n..
Back to Busan: MCM Reopens in LOTTE
It's official: After a refurbishment-revolution, we're back in Busan at the colossal retail institution, LOTTE mal..
Blogger Makeover in Chelsea, London - Milan Style
This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, jus..
MCM Debuts in Taipei at the Breeze Centre
It’s official: MCM debuted in Taipei’s luxurious Breeze Mall in style. Featuring ashened graphite facades & polis..
Munchen in Hong Kong: MCM Haus HK Anniversary Gala Dinner
Raise your glasses: last week we toasted to the 3rd anniversary of our colossal Entertainment Building Flagship in..
Rising Sun Launch: MCM Lands in Japan
In celebration of MCM's highly-anticipated Grand Opening in Tokyo, we painted the town 'Cognac' celebrating all th..
Spring Fever with Harods & Paradiso
Attention shoppers: the UK's premier locale for luxury, Harrods are offering an exclusive Paradiso POUCH with a va..
MCM x Li Xiao Ran Photoshoot in Modern Weekly China
China's most beloved soap opera star Li Xiao Ran features on the cover of Modern Weekly China in celebration of ou..
Spotted at the Independent Spirit Awards: Frauke Ludwig x MCM
German TV presenter Frauke Ludowig flaunts her glam-rock credentials at the Independent Spirit Awards 2014 in a go..
iAPM Grand Opening Highlights
The wait is over: from black tie highlights to handbags & heels, on 7 Friday we rolled out the red carpet to the f..
Sporty-Chic with Keana & Fashion Has It
From casual to couture, our latest SS14 Keana Collection makes bold style-statements that makes heads turn. Disco..
SS14 White Day Gift + Style Guide featuring Ji-Hye Han & Hae-Jin Park
Exciting times ahead: some of our SS14 products were recently featured in editorials in Cholsun Ilbo and The Star,..
Fashion Has It: Style Diary With MCM
Claire and Vasia from Fashion Has It take us on a European travel whirlwind from Greece to France and Switzerland...
Buzzing in Busan: MCM Opens in Shinsegae Centum City
We’ve just expanded our boutique inside the world’s largest department store. Take a look at our state-of-the-art ..
Berlin Flagship Cocktail Party with Kelis & Marcel Djeng
In celebration of our latest Spring / Summer ’14 collection, MCM hosted an exclusive cocktail reception at our Ber..
Keana: Inspiration & Style File
Today's new star is Keana... With its beautiful handcrafted shrunken lamb leather body and cowhide lining, the Kea..
MCM Opens in Jelmoli, Zurich's Historical Department Store
It’s official: after the success of our Swiss Flagship debut in 2013, we’re pleased to inaugurate our latest retai..
Valentine’s Day Gift Guide with Selfridges
Valentine Day is almost here, so Mademoiselle Robot compiled a little Valentine's Day Gift guide based on what she..
MCM Opens in Shanghai iAPM
Introducing MCM’s latest Flagship Boutique at the Shanghai iPAM mall ? MCM’s hottest landmark for ‘luxe is a retai..
MCM Opens in Taipei Breeze Centre
With Chinese New Year around the corner, we’re rearing to celebrate the Year of the Horse in style. To kick off t..

Prev

Next

MCM Inaugurates Flagship Premiere in Switzerland

07-05-2013


 

It is always a real joy when a new MCM Flagship opens anywhere in the world, but to me it is even better when stores open in Europe, it feels closer to home! The latest boutique opens this evening in the heart of Switzerland's capital of luxury, Zurich. Of course, when moving in to a new place, the best place to set up shop (quite literally) is the Old Town - Munsterhof - which is the hub of sophistication in the city. It seems to me that this is a match made in Heaven, as Zurich appears to be a place not only for luxury but for discerning luxury customers. People with great taste who won't settle for less than perfection.



 

The store is our first Swiss enclave and also unveils a brand new interior concept featuring a golden facade and natural, subtle accents inside the store. You will of course have recognised where the inspiration comes from: the famous MCM brass plate. I love this intense synergy between the brand and the spaces it inhabits and I can't wait to visit the store for the first time!


daynight


In the back of the store is a large feature wall comprised of 9 screens that will be showing various art installations throughout the year. The first one, to celebrate the opening is an exclusive piece by Emmy Award winner Andrew Daffy... Follow The Janes coverage this evening on Twitter and Instagram to find out more about this breathtaking art-piece.


store2


Zurich is a wonderful place for MCM and just like our Creative Director Adrian J. Marlegist, I am sure we will thrive there. 

 

                                   

       

 

                                   To find out more about Zurich Street Style, have a look at this post.


store3

For tonight's big opening, we are expecting many wonderful friends of MCM from all over the world... Some, like Sang Woo Kwon are already on their way while others will be travelling today. If you are joining us this evening, please take a look at our Travelling Tips and City Guide to familiarise yourself with Zurich... Then you can take to the streets, like Bogart.


store


From this evening at 7pm (Zurich time), you will be able to follow our live coverage of the event, broadcasted especially for you by my two blog co-ambassadors The Janes (Sarah and Nike Jane) on Twitter and Instagram. Find out who is attending, what they are wearing and what surprises we have in store for you throughout the night... I cannot wait!!

 

                                                                          

      

  

                              

    Traduction - Nous ouvrons une nouvelle boutique a Zurich ce soir. Suivez-nous sur Twitter et 
Instagram pour en savoir plus.


Love from Mademoiselle Robot

Tags
Zurich , Store , Opening , Flagship , Party
Comment
+0