MCM's Bogart Collection is in the spotlight this week - the ideal piece for every urban nomad who has a special sense for refinery, timeless style and elegance. Designed with an eye for European trends, let's explore how this minimalistic treasure matches the styles in a sophisticated metropolis such as Zurich:
As the largest city in Switzerland, we are head over heels into this stylish jet-set destination!
When it comes to this beautiful pearl in Switzerland, we typically think of old clocks, traditional costumes and craftsmanship. A nice but pretty quiet city in the middle of an unspoiled countryside.... right? Not quite! Zurich is a leading global city and among the world's largest financial centres. The city is home to a large number of financial institutions and banking giants. Also, most of the research and development centres are concentrated in Zurich!
It's the place to be: Zurich's an international and inspiring locale where businessmen meet in "the city with the best quality of life in the world as well as the wealthiest city in Europe".
When it comes to our S/S 2013 Bogart Collection this MCM fits perfectly to this business-orientated scene and this centre of lux. Let's take a look at some of the extraordinary trends on the street in this hustle-bustle metropolis and see where our Bogart might be the matching style companion to complete the look!
Bogart & the Easy Going-Look!
Behind this businessman there's another style outside of the office: a cool-meets-casual look! I really like the combination of different blue tones and the love for details. Our silver Bogart bag fits perfectly to these colours. Don't you think?
Bogart Meets the Hip Businessman:
Always on-the-go and sporty at the same time- here Bogart finds himself amongst different tones of blue and an elegant brown slipper. What a nice dream team! Enjoying the life to the fullest - this is Zurich.
Bogart gets Inspired by Nature!
Could be Berlin, right? The cool elegance and the sense for more timeless chic flavour is actually Zurich. This outfit is inspired by Zurich's beautiful countryside - by nature and the different shades of those amazing lakes. A really nice combination, wouldn't you say?
Bogart Gets A Colourful Makeover!
Inspired by nature, this guy loves to keep it colourful but traditional. Although this is a Navajo-inspired jacket, the intention is clear: Back to the roots in a nature loving city! The raw denim and red trainers cater to just the right urban mood.
Hope you got style-inspired with Bogart <3
LOVE, SARAH JANE