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Bogart - Inspiration

30-04-2013

inspirationMONDAY


The first thing that comes to mind upon hearing the name "Bogart" is of course Humphrey Bogart, the ultimate style icon, personification of cool, dapper men from the golden age of Hollywood. When we created the Bogart line, we wanted it to convey all these classic Hollywood values of masculinity, chivalry, bravery, strength and class... with a modern twist. It isn't 1940 any more and men need different things! 


Bogart


Style Icons From The Past

As it is often the case, to create something new, we looked to the past - and to past icons - for inspiration. Humphrey Bogart gave more than just his name to the line, he gave it his entire demeanour... Don Draper, whilst he is a modern creation is a man firmly anchored in the past and most definitely a style icon! Finally James Bond as incarnated by Sean Connery is a prime example of class and wit.


pasticons

Influencers From The Present


While we take our inspiration from the past, we design for modern men, with busy, global lifestyle. These men are models, journalists, bloggers or high-flying businessmen. They need a bag that's both stylish, masculine and elegant. The Bogart ticks all those boxes with its versatile tote shape, and is seemingly bottomless.

presenticons

European Flair

Bogart is inspired by classic style icons and carried by modern influencers, but it is also deeply infused with European flair, a melting pot of chic gathered in all the coolest cities on the Old Continent. Bogart spends his time between Paris, Zurich, Milan and London, collecting unique garments along the way.


zurich


Traduction - La ligne pour hommes Bogart s'inspire des icones du passe pour plaire aux hommes d'aujourd'hui.


Love from Mademoiselle Robot





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