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Chinese New Year Celebrations, MCM Style 2011 to 2014

29-01-2014

 

As many of our blog readers, fans and customers get ready to celebrate Chinese New Year in style, I thought today was a good time to look back at the way MCM celebrated this momentous occasion in the past. Since I started writing this blog, there has been many events, displays and collections in honour of the Chinese New Year. 


The Chinese Zodiac is a scheme that relates each year to an animal and its attributes. There are 12 signs in the Chinese zodiac, which means the cycle changes every 12 years. The cycle begins with the Rat and then goes on to: Ox, Tiger, Rabbit, Dragon, Snake, Horse, Sheep, Monkey, Rooster, Dog and Pig. The year animals represent how you present yourself (or how others perceive you)...  


Before you embark on new adventures, please hop in the MCM time machine with me and let's go explore times past...


2011 - Year Of The Rabbit


hare


In 2011, we invited ten London bloggers to discover our SS11 collection as well as the Patricia Field and Craig Redman collaborations. We celebrated Lunar New Year in style, with delicious "Pear for the Hare" cocktails and fine Asian inspired canapes.



2012 - Year Of The Dragon


dragon


This was a special year for us as MCM's Chinese Zodiac sign is "Dragon" - the brand was born in 1976. To celebrate this very special year for us, we launched a limited edition Flying Dragon collection (read this post for more info). 


2013 - Year Of The Snake


snake


To celebrate the Year Of The Snake, we released the Armour Collection,  a really bold, unique and individual collection, perfect to celebrate the intelligent and refined Snake.


2014 - Year Of The Horse 


horse4


sci

Golden Pegasus in Beijing Scitech Plaza


ip

Silver horses at China World Mall


envelopes


These envelopes will be handed as gifts with each purchase in our Chinese stores.


2014 marks the Zodiac's Year of the Horse - a time of fast victories & unexpected adventure. For this year, we would like to wish you happiness, prosperity and success, whatever you may do.


Traduction - Nous vous souhaitons un heureux nouvel an chinois!


Love from Mademoiselle Robot




Tags
Chinese , New , Year , MCM , Celebrate
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