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Selfridges Pop-Up Highlights

27-02-2014

Last Summer, we were honoured to open our very first boutique in Selfridges, a wonderful, backpack filled affair in the men's department. This time we have made a home for ourselves on the Ground Floor of the luxurious department store, on the Duke Street side. The pop-up was originally going to run for a few weeks, but since it has been such a success, we have now extended it until March 26th.


map

This is where you will find us...


Our Selfridges pop-up has been a hub of activities in the past month or so - first of all, of course there was the opening itself, which after months of planning was a real treat!


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I mean look at how the Paradiso is presiding over the whole space on its diamond shaped throne!


Then there was Chinese New Year, which we celebrated in collaboration with everyone's favourite blogger: Susie Lau aka Style Bubble. She kept an Instagram diary throughout the Chinese New Year celebrations and shared it with her followers.


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Next on the agenda: Valentine's Day! Don't we all love a bit of chocolate and flowers? Oh yes we do. But what do we like more than chocolate and flowers? Handbags with flowers on them! Some of our favourite bloggers visited the pop-up and picked the bags they were in love with.


me

I really hoped my husband would treat me to an MCM Rabbit, but not this time. This is a very sad story.

The most recent project at the pop-up was an impromptu photoshoot during London Fashion Week. Nothing formal, just two beautiful blondes having fun with our bags! 


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Last but not least, for the duration of the pop-up shop (which means now until March 26th), we are running a contest to win a Dual Stark Backpack (worth £545). To enter, it couldn't be easier, simply fill out a name card with your email address and we will draw a winner at random. The name cards are quite prominently displayed at the till point, but if you can't find them, simply ask a member of staff. 


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How can you resist the pinkness?



Selfridges & Co

MCM Pop-Up Store

Ground Floor, Contemporary Designer Accessories

 400, Oxford Street 

London W1A 1AB


Traduction - Notre pop-up shop a Selfridges sera ouvert jusqu'au 26 mars.


Love from Mademoiselle Robot


Tags
selfridges , mcm , pop up , flower , backpack
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