Take this bus to London, our dearest readers! Following Hong Kong and Berlin, MCM proudly presents the iconic route master bus in London to celebrate the next phase in its MCM Modern Mobility Project.
Last week Nike and I attended the Berlin Fashion Week, discovered great collections for Spring/Summer 2013 and visited outstanding events. And guess what we spotted at nearly any location? MCM' iconic logo on stickers! packed in London’s traditional routemaster bus model, the double-decker MCM-Experience-Bus out of paper!
What a cute idea and what a nice gimmick for all the fashion lovers! It's such a super cool idea and I can't decide which sticker should put on my home button? I change it nearly every day. Pimp your iPhone, your iPad or your iPod and get the decent but unique MCM look for your daily companion! I deeply fell in love with it. If you want to get one as well, you should discover the MCM Brand Experience in London this Summer! The MCM Brand Experience will operate till july 15th in London. The Experience will deliver the ultimate hybrid of contemporary British culture and luxury travel within one of the world’s most sought-after capitals.
Modern Mobility Project? Yes, the current phase of this illustrious celebration of transport has additionally been created as a prelude to the soon-to-open MCM boutique at Harrods, one of the world's most famous luxury department stores.
And psst: Did you take a look at the beautiful Union Jack embellished limited edition B.I.G. Backpack? It is also available for sports and fashion maniacs at our stores.
Have fun with it! xx Sarah Jane!