Discover the MCM Brand Experience in London this Summer! - MCM

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: On 7 May, MCM became Switzerland’s toast-of-t..

: In case you missed our Grand Opening in Züric..

On 7 May we painted the blogosphere cognac. E..

It's official: we collaborated with Zurich's ..

Strike a pose: from black tie highlights to h..

Frequent-flying fashionista Ms @MelleRobot ki..

Lights! Fashion! Action! Experience the 3rd E..

From Berlin to Zurich our Blogger Ambassadors..

In celebration of our Swiss flagship première..

Take a visual voyage & explore our latest..

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Debut en Suisse: Zurich Flagship Video Premiere: On 7 May, MCM became Switzerland’s toast-of-the-town inaugurating the latest Flagship Boutique at the heart of the..

MCM Blogger Makeover Zurich Edition - Official Debut: It’s official: on 7 May we painted the blogosphere cognac, inaugurating the grand debut of our first Blogger Makeo..

Red-Carpet Arrivals: Highlights in the Limelight: Our Zurich Flagship Opening Party was a star studded event. Find out who came, who wore what and what they got up ..

Stylevolution of the White Visetos: The White Visetos range has been brightening up our Summers since 1978! Discover its various incarnations here:

MCM Blogger Makeover UK Edition - Monsieur Robot: It is time to get to know the bloggers that took part in this season's Spring / Summer '13 UK makeover! Today we m..

White Visetos Highlights in the Limelight: Our White Visetos items are very popular, especially this time of year. Find out which international publications ..

MCM Blogger Makeover UK Edition - Mademoiselle Robot: It is time to get to know the bloggers that took part in this season's Spring / Summer '13 UK makeover! First up i..

MCM Blogger Makeover UK Edition - Meet The Bloggers!: Welcome to the new edition of the MCM Blogger Makeover (UK)... Find out who took part this year. Warning: this pos..

Coming Attractions: SS13 Blogger Makeover - Zurich Edition: Lights! Fashion! Action! Get ready style-connoisseurs: in celebration of our latest Swiss debut, we collaborated ..

Mother’s Day Gift Guide: Mother's day is around the corner... If you haven't found a present yet for the most important woman in your life,..

ThisisJaneWayne.com Highlights: MCM's Grand Opening in Zurich: Follow our German Blogger Ambassador duo This is Jane Wayne from Berlin to Zurich to celebrate MCM's Grand Opening..

MCM Inaugurates Flagship Premiere in Switzerland: We are proud to announce the latest of our international flagship openings, located in the heart of Switzerland: t..

Coming Attractions: MCM Blogger Makeover - UK Edition SS13: Are you ready for the SS13 MCM Blogger Makeover? Go behind-the-scenes & get a sneak-peek to discover who participa..

Nuovo L in the Spotlight!: Our brand new members of the Nuovo L caught the attention of a lot of magazines & glossies since the launch of the..

Nuovo L in London: Colour Tips: Eccentric or minimal, the London look is always inspiring. Let's go on a colour hunt in the streets of the capital..

What's Inside the Tracey Shoulder?: If clothes make the man, do handbags make the woman? Discover what’s inside the latest edition of our Tracey shou..

Introducing Tracey's SS13 Inspiration Mood Board: Discover what inspired the colour choice of the new Tracey line for SS13 with Mademoiselle Robot:

Delma In The Spotlight: Press Vignettes: Our beautiful and minimalistic Delma collection caught the eye of some of our favourite magazines and glossies. Fi..

'Tour du Monde', Veronica Style: The Mood Board Edition: Yesterday we commenced our petite 'tour du monde' by immersing into a glitzy world of marine-inspired marvels, pur..

'Tour du Monde’, Veronika Style: A Mood Video Exclusive: Calling all fashion-fanatics and style-cognoscenti: get ready to fasten-your-handbags and experience our latest 't..

Discover the MCM Brand Experience in London this Summer! 25-06-2012: London's red double decker buses are famous the world over... Here we call it the Routemaster. It was first introduced in 1954 by the Associated Equipment Company and London Transport. If you walk in any gift shop today, you will find dozens of different Routemaster toys. It truly is a London icon!

This year MCM joins the jubilee & celebrations of the games in commemorating the UK’s legacies of prestige, culture of distinction and world-renowned heritage of excellence. Entitled The MCM Brand Experience, MCM unveils the third edition of its logo-branded mobile centre, for the first time on the streets of London conveying a 360 degree brand experience to local & international customers alike. Inspired by London’s traditional routemaster bus model, the double-decker MCM Experience launches in the UK’s grand Metropolis touring toward the London Eye, across the House of Parliament, over the London Bridge, under Wellington Arch and to other iconic hotspots, locales and landmarks.

In celebration of MCM’s commitment to travel, the double-decker ‘brand experience’ is monogram-wrapped as a giant version of MCM’s Cognac Visetos Luggage offering an immersive opportunity in experiencing the brand’s history culture & lifestyle, its latest collections and the unforgettable ‘World of MCM’ in an elegant moving lounge for passengers.

The lower deck will feature an exclusive preview of the newly introduced Autumn Winter 12 collection, while drinks can be enjoyed in the lounge area on the upper deck for passengers, VIP’s and enthusiasts alike.

The MCM Brand Experience will operate from 7th to 15th July in London. The Experience will deliver the ultimate hybrid of contemporary British culture and luxury travel within one of the world’s most sought-after capitals.

This version of the MCM Brand Experience follows similar expeditions in Hong Kong & Berlin, commemorating luxury travel in association with its distinguished Modern Mobility Project. The current phase of this illustrious celebration of transport has additionally been created as a prelude to the soon-to-open MCM boutique at Harrods, one of the world's most famous luxury department stores.

MCM will host an international press event on 10 July at the notable Wellington Arch, an iconic landmark and traditional English heritage site. The brand will be the very first to host an event at this internationally renowned historic landmark, and will be feted by movers and shakers of the international fashion industry from China, Korea, Germany, Switzerland and the UK.

To help you find out all about the bus schedule & route, but also all about MCM in the UK , how to gain access to the bus and all about the Limited Edition Backpack Collection, we are launching a microsite. In the meantime, why not have a look at the video tour of our Sloane Street flagship store?

Mobility Project in Hong Kong

Mobility Project in Berlin

: MCM , Brand , Experience , Backpack , Routemaste

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