Between July 4th and the 8th everybody in Germany was just focused on one fashionable event: The Berlin Fashion Week for the Spring/Summer collections 2013. MCM was part of this exclusive event from the very first moment: at the Grazia Pre-Show taking place at the tent of the Mercedes-Benz Fashion Week one day before the official event starts.
THE GRAZIA PRE-SHOW:
Each season the fashion and celebrity magazine Grazia hosts the official opening runway show of Berlin Fashion Week where numerous VIPs attend the show and after show party.
Our lovely brand was part of this event by putting the London Bus iPhone Stickers in the goody bag and dressing the Grazia "Fashion Police“:
Their mission: to take street style polaroids and hand-out free gifts to the illustres fashion crowd like VIPs, fashion journalists and international editors. MCM styled the "Fashion Police" with Cognac Visetos shoppers and the cool MCM sticker for the iPhone, the iPad and the iPod. It's a super cool MCM sticker with the iconic logo or various MCM styles on it - a cool idea to embellish the home-button!
THE MCM SPRING/SUMMER BRUNCH:
On wednesday, the official and first Berlin Fashion Week day, MCM fired the starting pistol for the highly expected Spring/Summer collection of our luxury brand at the Soho house right in the centre of Berlin:
So many new styles we really really adore and want to get our hands on as soon as possible, lovely accessories as well as cute keychains: Our creative team impressed us a lot! We asked the most important fashion editors what they think about the upcoming summer collection:
MCM SPOTTED ON THE STREET: THE STREET STYLES!
But that is not all: MCM was just everywhere: In the most wanted goodie bags or in the luxury Soho house - MCM was especially spotted on the street, around the fashion week tent and during fashion shows. Everybody loves MCM and it's a pleasure for us to show you our most beautiful looks and the way the VIPs and guests styled their lovelies:
MCM @ MICHALSKY STYLENITE:
You think there won't be another MCM highlight during Berlin Fashion Week?
You're wrong! The ultimative highlight was the Michalsky StileNite where Michael Michalsky, the creative director behind our luxury brand, showed his exceptional collection of his own brand "Michalsky".
Of course, MCM was there as well and supported the creative mind with the super cool MCM sticker bus and cute gimmicks. And as you can imagine, a lot of VIP MCM lovers also attended the ultimative highlight of this year's fashion week: actor Jimi Blue Ochsenknecht, dj Mousse-T or TV presenter Joko Winterscheidt were just a few we can name. Let's take a closer look at the celebrities that fell in love with our brand!
Thank you MCM - you made Berlin Fashion Week a bit more glamourous and ,of course, much more cooler!
Hope you enjoyed our little trip through the Fashion Week jungle?
xx Sarah Jane