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MCM Brand Experience - How To Build an MCM Route Master...

23-07-2012

When I was little, I was always one of those annoying kids who like to take their toys apart to see how they were made. There isn't one doll or remote control car that didn't go through what my mum used to refer to as "the Laetitia Inquisition". Sadly, as a small child, I was often unable to put things back to their original state so my room was pretty much littered with bits and pieces of toys, sometimes rearranged together in new designs, not unlike the ones in Toy Story 3. I am not here today to chat to you about my toy habits, I was just getting to today's topic in a slightly roundabout way... 


So for a few weeks now I have been telling you all about the MCM Route Master, about the photoshoots that took place on it, about the fun bloggers evening, I even interviewed its driver, the wonderful Chris Jennings. Really, all that time I was itching to tell you how this bus came to life. Not so much the concept (this will be another story), but the actual realisation - the making of if you will. As you can imagine, going from this...:


Routemaster-RML

route_master_046

Traditional route master outside and inside.


... to this...:

15

MCM Route master in Trafalgar Square

09_686X464

Upper deck of the MCM route master

05_686X464

Lower deck of the MCM route master


... wasn't an easy feat! It was a little like the story of Cinderella - the fairy godmothers of fashion, style and cool came upon a traditional route master and turned it into an ultra-modern mobile fashion boutique/showroom containing 6 iPads, 5 LCD flat panel screens, air conditioning, product displays, six flat panel LCD photo frames, stereo surround-sound on both floors, and a cocktail bar area. 


The classic route master was created in 1954 by Associated Equipment Company and inspired all the later bus models in London, long after it went out of service in 1968. Last year, the Mayor of London even reintroduced the route master on the streets of the capital to replace the bendy buses. The new route master is faithful to the well loved original designed but is also much kinder to the environment. If you don't live in London you certainly already know what a double-decker bus looks like, because it has become such an icon for the British capital.


Enough history for now... Have a look at the images below and discover how our bus was made.


Traduction: Voici comment a ete fabrique le bus MCM.


Crew

The team who built the bus - this adventure wouldn't have been possible without them

Upper-deck-applying-vinyl2

Applying monogrammed vinyl on the outside and inside of the bus

iPads 

Making the iconic MCM Logo chain for the upper deck

Upper-deck-2

Building the upper deck bar and sitting area

Seat

Building the bar and the driver's cabin (note the MCM seat!)

Upper-deck-Plasma-2

Fitting the plasma screens on both decks

xoxo Love from Mademoiselle Robot

Tags
MCM , Brand , Experience , Bus , Making
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