MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..

Prev

Next

Spotted: MCM's Modern Mobility Project...

09-07-2012

mcm_teaser Take this bus to London, our dearest readers! Following Hong Kong and Berlin, MCM proudly presents the iconic route master bus in London to celebrate the next phase in its MCM Modern Mobility Project. mcm_iphone1

Last week Nike and I attended the Berlin Fashion Week, discovered great collections for Spring/Summer 2013 and visited outstanding events. And guess what we spotted at nearly any location? MCM' iconic logo on stickers! packed in London’s traditional routemaster bus model, the double-decker MCM-Experience-Bus out of paper!


mcm_iphone_all

What a cute idea and what a nice gimmick for all the fashion lovers! It's such a super cool idea and I can't decide which sticker should put on my home button? I change it nearly every day. Pimp your iPhone, your iPad or your iPod and get the decent but unique MCM look for your daily companion! I deeply fell in love with it. If you want to get one as well, you should discover the MCM Brand Experience in London this Summer! The MCM Brand Experience will operate till july 15th in London. The Experience will deliver the ultimate hybrid of contemporary British culture and luxury travel within one of the world’s most sought-after capitals.

mcm_iphone 


Modern Mobility Project? Yes, the current phase of this illustrious celebration of transport has additionally been created as a prelude to the soon-to-open MCM boutique at Harrods, one of the world's most famous luxury department stores.


mcm_gimmick 


And psst: Did you take a look at the beautiful Union Jack embellished limited edition B.I.G. Backpack? It is also available for sports and fashion maniacs at our stores.

Have fun with it! xx Sarah Jane!

Tags
MCM , Sticker , , London , MCM Bus
Comment
+0