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AW13 Campaign Inspirations

27-08-2013

mcm_teaser


You might already have guessed it -  Punk couture, glam rock, MCM's mobility and our deep passion for aviation, (more specifically Amelia Earheart) are the three protagonists of our Autumn/winter collection


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Our design team mixed those three inspirational sources and combined them to create this year's strong collection.  It is very glamourous while being outstanding, cool and traditional.  MCM's strong DNA, including past collections and upcoming trends were put together to fullfill your dreams and to make each look as luxurious as possible.  And what are our main sources of inspiration this year? Let's take a closer look!


PUNK STYLES/POP CULTURE: 

punk styles-pop culture


Rock music is a genre of popular music that originated as "rock and roll" in the United States in the 1950s, and developed into a range of different styles in the 1960s and later, particularly in the United Kingdom and the United States. 

Glam rock emerged out of the English psychedelic and art rock scenes of the late 1960s and can be seen as both an extension of and reaction against those trends. Musically diverse, varying between the simple rock and roll revivalism of figures like Alvin Stardust to the complex art rock of Roxy Music, and can be seen as much as a fashion as a musical sub-genre. 


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Past and present. Energy and true friendship. Glamourous lives and outstanding adventures. MCM loves to tell stories. 


ilovemcm


Have a look at our beautiful new season video!




MCM MOBILITY


mcm_mobility


Discovering the world, experiencing life with eyes wide open without being afraid to challenge yourself: mobility is such an important inspiration. It's about personal development and we love to take part in it.


MCM Mobility


AVIATION & AMELIA EARHART:


Aviation & Amelia Earhart


It's so exciting to travel the world, see foreign countries and to have the chance to open our minds. Our biggest icon? Amelia Earheart. She travelled the world without any fears despite being a  pretty young lady living in a men's world. A strong character that stood for big dreams, desires and wills!


Discover more about our inspirations soon. So stay tuned!


xx The Janes

Tags
Punk , Aviation , Mobility , Inspiratio , AW 2013
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