- Categories
/
- Spotted: Miley Cyrus & The Little Veronika Visetos
- Super Hollywood starlet Miley Cyrus was recently voted #1 Most Beautiful woman in the world by Maxim and frequentl..
- Debut en Suisse: Zurich Flagship Video Premiere
- On 7 May, MCM became Switzerland’s toast-of-the-town inaugurating the latest Flagship Boutique at the heart of the..
- MCM Blogger Makeover Zurich Edition - Official Debut
- It’s official: on 7 May we painted the blogosphere cognac, inaugurating the grand debut of our first Blogger Makeo..
- Red-Carpet Arrivals: Highlights in the Limelight
- Our Zurich Flagship Opening Party was a star studded event. Find out who came, who wore what and what they got up ..
- Stylevolution of the White Visetos
- The White Visetos range has been brightening up our Summers since 1978! Discover its various incarnations here:
- MCM Blogger Makeover UK Edition - Monsieur Robot
- It is time to get to know the bloggers that took part in this season's Spring / Summer '13 UK makeover! Today we m..
- White Visetos Highlights in the Limelight
- Our White Visetos items are very popular, especially this time of year. Find out which international publications ..
- MCM Blogger Makeover UK Edition - Mademoiselle Robot
- It is time to get to know the bloggers that took part in this season's Spring / Summer '13 UK makeover! First up i..
- MCM Blogger Makeover UK Edition - Meet The Bloggers!
- Welcome to the new edition of the MCM Blogger Makeover (UK)... Find out who took part this year. Warning: this pos..
- Coming Attractions: SS13 Blogger Makeover - Zurich Edition
- Lights! Fashion! Action! Get ready style-connoisseurs: in celebration of our latest Swiss debut, we collaborated ..
- Mother’s Day Gift Guide
- Mother's day is around the corner... If you haven't found a present yet for the most important woman in your life,..
- ThisisJaneWayne.com Highlights: MCM's Grand Opening in Zurich
- Follow our German Blogger Ambassador duo This is Jane Wayne from Berlin to Zurich to celebrate MCM's Grand Opening..
- MCM Inaugurates Flagship Premiere in Switzerland
- We are proud to announce the latest of our international flagship openings, located in the heart of Switzerland: t..
- Coming Attractions: MCM Blogger Makeover - UK Edition SS13
- Are you ready for the SS13 MCM Blogger Makeover? Go behind-the-scenes & get a sneak-peek to discover who participa..
- Nuovo L in the Spotlight!
- Our brand new members of the Nuovo L caught the attention of a lot of magazines & glossies since the launch of the..
- Nuovo L in London: Colour Tips
- Eccentric or minimal, the London look is always inspiring. Let's go on a colour hunt in the streets of the capital..
- What's Inside the Tracey Shoulder?
- If clothes make the man, do handbags make the woman? Discover what’s inside the latest edition of our Tracey shou..
- Introducing Tracey's SS13 Inspiration Mood Board
- Discover what inspired the colour choice of the new Tracey line for SS13 with Mademoiselle Robot:
- Delma In The Spotlight: Press Vignettes
- Our beautiful and minimalistic Delma collection caught the eye of some of our favourite magazines and glossies. Fi..
- 'Tour du Monde', Veronica Style: The Mood Board Edition
- Yesterday we commenced our petite 'tour du monde' by immersing into a glitzy world of marine-inspired marvels, pur..
MCM donates USD 80K to National Cancer Research Refund
18-05-2012-
Singapore Men’s Fashion Week 2012 was an event that couldn't end more high-flying: MCM successfully debuted in South East Asia and ended the event with a spectacular performance through the closing finale. Eventually we celebrated a little MCM's Gala Dinner, a little party after the the closing of Singapore Men’s Fashion Week, where MCM auctioned three custom-made one-of-a-kind backpacks that sold for a total of USD $80k.
The lucky news: The full proceeds were donated to the National Cancer Research Fund and can now support the work to fight against cancer.
These one-of-a kind products were handmade by a number of craftsman using real python leather in three colours: pink, yellow and brownish grey/blue. The backpacks are adorned with features such as Swarovski crystals as well as durable metal hardwares and reflect the high quality of our luxury label, the tradition and the beloved details MCM loves to work with.
This was the perfect finish for MCM, its way to celebrate the successful debut at Singapore Fashion with lots of friends, celebrities and people from the fashion business. It's our way to say thank you and give something back to people who need our help - it's our responsibility!
The National Cancer Centre Singapore is one of the most important institutions not only for the treatment of cancer but also for research and post-graduate education in this important medical discipline. It is a great honour for MCM to support Southeast Asia’s only sub-specialist centre for cancer, which was established in 1999.
Hope you enjoyed our auction gala! Have a wonderful day!
xx Sarah Jane
- Donation , Auction , Singapore , Research , Cancer
-
+0
