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December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
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First Anniversary Lucky Bag Event at M:AZIT
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Grand Opening Event at MCM Lab
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SS15 Press Highlights Part I
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MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..
MCM Pavilion Kuala Lumpur Flagship Store Grand Opening Event
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Holiday Collection Debut
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MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
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SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..



Grab one of the limited backpacks and take the plane!


As you might know MCM is celebrating its 35th anniversary and for this reason the brand is launching an exclusive backpack project which consists of 35 limited-edition exhibition backpacks. I really love the idea stepping back to the roots, looking back what influenced MCM's designs and bridging the gap between beloved traditional looks and modern influences, between MCM's brand identity and new inspirations. MCM_travel_bags The collection: the travel-inspired backpacks. 

You can expect 35 artistic backpacks who are inspired by our lovely brand's roots and territories - by travel, technology, lifestyle, music, glamour, craftsmanship and global nomadism - including influences of various destinations, different people, the nature and glamorous moments. Each of the themes visually celebrates one of the brand's origins, to remember what was on every bodies mind, when MCM was born. It's quite impossible to name all of MCM's inspiration. So let me just mention the seven topics they've picked to create a beautiful, unique and limited series:

MCM_Bags_2 The collection: the travel-inspired backpacks.

The 35 backpacks are divided into seven themes with five products per category which were presented at Shin Kong Place, Beijing on the 10th of November and are now on their way to Hong Kong where they will be presented at Time Square, on the 1st of December. The sad news for all of us: we can't take them home, 'cause these unique backpacks are one-of-a-kind, beautiful artworks but unfortunately not for sale. So keep updated here not to miss the whole collection!


For this week I will take a closer look at the travel inspired backpacks and during the next six weeks Nike and I will introduce you to all of the other 30 bags which will show you the other six topics - so stay tuned.


Beauties from Milan snapped by Styleclicker, and Vanessa Jackman here, here and here.

When I take a closer look at the travel inspired backpack series I instantly feel like traveling to Italy and especially to Milan. I love the mix of the warm climate, the ever talking people who go around dressed up all posh, the lovely cafes and the old buildings like cathedrals, the Peace Arch or like the Galleria Vittorio Emanuelle II. It's such a traditional city which offers a beautiful modern touch - and if you will travel to that beautiful destination you will feel like dipping in a more beautiful post card. I promise. polas

And honestly how gorgeous would fit one or the other travel inspired backpack? Because what I love the most about these five products, you can wear it to every outfit you want: casual during daytimes, classy while having lunch or quiet posh in the evening while attending a vernissage or having a drink at a good party? 

And guys, if you can't get enough of MCM our team kindly created a screensaver for you - don't miss it and click here.

Love, Sarah-Jane 

35th Birth , Limited , Backpacks , Travel , Exhibition