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MCM Celebrates Vogue Fashion's Night Out in Berlin

20-09-2013


This month we celebrated a very special event in Germany's capital: VOGUE's Fashion Nights's Out Berlin!  An Event hosted by Vogue - is there anything more to say?  Well, yes: Of course MCM was part of the giant celebration in the streets of our vibrant home town.  In the spotlight: MCM's Phenomenon Collection.


More than 600 guests visited our Flagship store on Friedrichstraße on the 5th of September from 6 - 12 PM to celebrate Vogue's International Fashion Night's Out together with MCM, and receivied a very special shopping experience, while checking out the latest MCM designs and enjoying some fresh drinks, nice music and a super stylish and lovely crowd! 


The Invitation: 
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The Venue & the Fabulous Guests: 

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The Surprise: 

MCM of course made everyone a lucky visitor, gifting an exclusive 
Goodie Bag which included a limited Vogue Fashion’s Night Out bag, MCM Nail stickers, and a printed copy of our latest M-Magazine.  On top the city's best Nail Artist offered a special treat, featuring a nail-makeover boasting the Phenomenon Collection's Autumn/Winter 2013 colours:

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The Phenomenon Collection in full effect: 
 




The Phenomenon collection is one of our oldest and most successful collaborations, designed by Japanese hip-hop artist & Creative Director Takeshi Osumi aka BIG-O. Each season, of course the inspiration and theme varies and AW13 is no exception. 


The latest incarnation of our beloved Phenomenon collection shows a witty East-meets-West interpretation of our German heritage craftsmanship mixed with Phenomenon's usual Japanese visual edge. This mix of cultures isn't the only contrast in the line - there is also an interesting dichotomy between the vintage feel of houndstooth fabric/print and the ultra-modern studding and other embellishments. Houndstooth used to be a symbol of prestige during the golden age of travel and I am sure many of our contemporary style nomads will be happy to take it up once more during their travels. 



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We hope you enjoyed our little journey to Berlin!
Love & many hugs, 
the Janes <3 
Tags
Vogue , Event , Phenomenom , Nights Out
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