Ok, seriously - I need to breathe before being able to talk or even type about MCM's latest news. I am in love. Big time. And I never ever imagined being blown away like that someday just because of a bag. I mean, art - well, of course art sometimes leaves me speechless. But what happens when some amazing artists and a great brand team up to create something new? I could have guessed it, but now I am sure: it simply is the best thing ever and I am slowly reverting to my teenage days: I have a crush on Craig & Karl's "Eyes On The Horizon" Collection for MCM!
They did everything right: Iconic Cognac Visetos leather, fresh illustrations, timeless designs and sunny colour ways - I feel just like Laetitia when she introduced these pieces to us.
Take these backpacks for example:
Maybe now you get what I am talking about. Those unbelievable cute pop-art-glasses and super modern palm-prints are made to be adored forever. I can't even decide which artwork is my fave. But before we lose our minds entirely, let's find out a bit more about the collection.
"Eyes on the Horizon" is a quirky and playful ode to Summer escapades, mixing Craig & Karl's bold illustrations with the most iconic MCM features. The artwork features cartoony renditions of sunglasses, palm trees and water reflections against a Cognac Visetos background. It instantly brings back memories of the seemingly endless Summers of when we were kids and a desire to just step out and play for hours!
Here are some artwork close ups for you:
You may remember our first collaboration with Craig Redman - The Shanghai Collection. It was a beautiful pop art homage to the city of Shanghai mixing classic and contemporary and bringing a splash of colour to our traditional Cognac Visetos. This time, we are collaborating with not only NYC based Craig Redman, but also with his partner in crime London based Karl Maier. Although they live on different sides of the world, they collaborate daily to create bold pieces of art as well as pop art infused commercial pieces - and so they did this time.
Ladies and gentlemen, here are some more "Eyes on the Horizon" pieces...
Feel free to fall in love
And what about our lookbook? Super amazing, isn't it?
For today I have nothing else to say. Stay tuned for more eye-catching news during the week!
Love and many hugs,
Nike Jane xxx