MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Editorial Stylights of October
Fasten your handbags: from China to England via the glossies, weeklies & dailies, experience the latest of our pre..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..
MCM Celebrates Vogue Fashion's Night Out in Space
From intergalactic-‘glam to stellar-style, MCM celebrated Vogue Fashion’s Night Out with a fashion-fete at our Spa..
Taipei Pop up Premiere at the Breeze Centre Songgao
Calling all Digital Soldiers: in celebration of our pop-up store tour, MCM premiered at the Breeze Centre Songgao...
Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..

Prev

Next

All About The Veronika Collection

19-02-2013

first


The Veronika collection is a fairly new addition to the MCM family (she made her grand debut for AW2011). It has since become one of our cult classics and the line has been deployed into many variations. I for one have been under Veronika's spell from the moment I laid eyes on her, and I am lucky enough to own a few of her incarnations. 


Originally inspired by hard structures and sharp edges, Veronika's design is a feminine take on a classic masculine satchel style.  


8441793114_087686fa13_o


Three seasons later, the design has evolved and branched out... The minimal, masculine satchel has been endowed with soft leathers, exotic skins, precious crystals and an explosion of colours. 

DesignEvolutionVeronika

8441792650_f17f6887d7_o


The SS13 incarnation of Veronika includes a brand new shape: the Doctor Bag, as featured in our new campaign. It is a perfect fit for a short weekend outing and also a great colour accent in a chic office silhouette. It is made of buttery caviar leather in the brightest, sunniest yellow.




8441792624_15c73e0d83_o


What sets the Veronika Doctor Bag aside is that it is not only very beautiful, but also extremely functional, as it takes its inspiration from the ultimate in functionality: the doctor bag. See, my father is a doctor, and so I grew up surrounded by French leather bags and to me they seemed like the ultimate elegance. I would play dress up and alternate between being the doctor and being a very chic lady about town. I think this sums up exactly what the Veronika Doctor Bag is like - a perfect boardroom to ballroom bag!


1900


The inspiration behind the Veronika Doctor bag is of course vintage doctor bags from the 1900 (as seen above), but also the French countryside, a fresh, clean living in a big city. Escape to the seaside on a large yacht, the sunshine warming your face on a hot Summer's evening.

VeronikaMoodboard

Traduction - L'historique de la collection Veronika depuis sa creation a l'automne 2011.


Love from Mademoiselle Robot


Tags
veronika , collection , design , story , inspiratio
Comment
+1