In the recent years, MCM has become adopted as the darling of the hip hop elite. Many talented and successful musicians have been seen carrying our bags and the Cognac Visetos range has never been so popular. US rapper, producer and composer Kasseem David Dean aka Swizz Beats is no exception to the rule. Just like his friend Chris Brown, Dean owns a rather impressive collection of MCM items which he proudly photographed and posted on his Instagram account. One of his favourites is his Cognac Visetos Double Pocket Satchel.
That is not all... As he was prepping for take off on his private jet (as you do) back in October 2011, Dean had a gorgeous hot red MCM briefcase by his side. I have to say this is possibly the coolest carry on bag ever. Mind you, I am not sure it is called a carry on bag when the plane is yours. This is something I will begin investigating when I finally win the lottery. I will let you know I promise.
Sure enough, since his "cabin luggage" is MCM, his luggage is also MCM. Just this January, he posted a photograph of himself on Instagram in the glorious company of our Cognac Visetos Trolley. In this he looked every bit travel fabulous, looking casual but sharp in a tailored coat, baseball hat and super dark sunglasses.
Ranked #27 in the list of the Top 50 Greatest Hip Hop producers, Swizz Beats started his career at the early age of 16, through his friendship with East Coast rap superstar DMX. Currently married with US singer Alicia Keys, he splits his time between producing (for Beyonce, Busta Rhymes, DMX etc), fashion design (he is involved in the brand KidRobot as a partner), shoe design (for Reebok) and Brand Ambassador (he worked for Lotus and currently Aston Martin). A busy man!
Have a look at the video for his track Everyday Birthday Ft Chris Brown