MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..
MCM Launches Pop-up Store in Singapore Scottswalk Galleria
 
AW14 Catalogue Before-and-After Making-of Featurette
Virtual meets reality this season, unveiling a glitch-to-glamour aesthetic where the organic fuses with the digita..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa..
Lookbook.nu Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..
MCM Opens in LOTTE Shenyang
Our German Ambassador Sarah Jane takes you on a tour of our new store in LOTTE Shenyang. Find out more here:
HRH Collection Styles the MCM Princess Clutch
Our US Ambassador HRH Collection styles our brand new Princess Clutch. Find out more here:

Prev

Next

MCM Nuovo L, Design Evolution: From AW 2012 to SS 2013

24-04-2013

nuovo_l_evolution_front


From season-to-season, as you might already have spotted in our latest posts, our MCM beauties get a style-update. The evolution of our collections is meant to make every piece as contemporary as possible while transforming them into the ultimate it-pieces season-after-season.  Each year we bridge the gap & strike a balance between tradition and "state of the art", purveying a special aesthetic which is a challenge we love to manage. Over generations we've celebrated the mastery of harmonising the art & science of excellence in craftsmanship design. 


For Spring / Summer '13 our today very minimalistic and at the same time totally striking Nuovo L Collection got a new face you can't resist: take a look at our redesign!


We're more than pleased to introduce our latest Summer-inspired styles, replete with fresh, new and minimalistic colours, as well as a stunning shape and a unique look. Discover Nuovo L's design evolution from Spring/Summer 2012 to Spring/Summer 2013




Nuovo L's Spring / Summer 2012 Debut:



mcmss12

For Spring-Summer 12, Nuovo L debuted flaunting her girly side in none other than pink! The beautiful fuchsia-hued hit heralded a look that merited the accolade as the season's ultimate it-piece.  While the SS12's may appear as giant candies, don't get these beauties wrong - by adding some stunning contrasts through a gamut of gold hardwares, the Nuovo L Collection made sure that we're dealing with genuine sophistication that simply won't ever loose their fresh sweetness.  En plus, there was a monochrome black version for fashionistas who are fans of elegant understated style.



Nuovo L's Autumn/Winter 2012 Second Act: 


mcmaw12

This is how it looks like when our Nuovo L's grow up and find their way to tell the world "I am classy, I am elegant and I am stunning!"  It was all about free spirits, finding their design-tity and becoming confident about their own unique styles and their distinct shapes in the luxurious AW'12 range.  The Fall season presented an era of permeable boundaries between subculture and mass culture, between the aura of the individual and popular mass movement.  A touch of eccentricity was in the air and a free-spirited hedonism conquered where anything was possible.  From SS12 the candy-coloured debutantes reappeared in AW12 with bold colours that resembled the autumn leaves and blue skies of our wonderful word.


The Nuovo L's Spring / Summer '13 Seasonal Sequel:


mcmss13

Please welcome the amazing and brand new Nuovo L Collection for this year's Spring /  Summer 2013 Collection! With clean shapes and a bevy of gorgeous new colours, this it-hit stands as the season's symbol for pure elegance: 


 mcm_blue_nuevo


Boasting a classic design, our elegant Nuovo L line is handmade for style, sophistication, and most of all, functionality. Featuring a tasteful range of colours, this collection introduces a minimalist yet trendy construction, complete with numerous compartments built for today's businesswoman on-the-go. 

 
mcm_rosa_nuevo
 

Handcrafted with rodeo lamb and two-tone canvas lining, this collection radiates practicality, quality & class. If you ask me, the final result of this season's evolution is the best one I've ever seen. 

mcm_grey_nuevo


Our Nuovo L collection has matured throughout the seasons with special twists underscored with golden highlights and eye-catching shapes - this is what every women badly needs in her life, right?


Love and many hugs, 

Nike Jane xxx 

Tags
Nuovo L , Evolution , SS 13 , History
Comment
+0