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Neon Flower Debut

18-02-2014


it's official: MCM just launched a new window concept worldwide: Say hi to the visual dream 
that finally blossomed true: 

NEON FLOWER.

After months of conceptualising, ideating and 3-D model rendering the design is ready to make its theatrical debut.  Inspired by this year's Spring/Summer "Flower Boys in Paradisecampaign alongside its iconic kaleidoscopic aesthetics, the store window concept "NEON FLOWER" took full bloom within our flagship shopping havens.





Nature-couture meets handle-to-hardware lux: this season our Spring/ Summer14 collections explore the boundaries of 'paradise', revealing a kaleidoscopic conceptualisation of the ‘ideal’, articulated a genderless aesthetic.  Surpassing customary frontiers of 'couture', the latest collection presents tendrils of intermingling florals and classic Visetos motifs rejuvenating the collection’s spirit in a new rite of Spring, creating a paradise-nouvelle of ethereal transcendence that reflects MCM's eternally individualistic pneuma.

 Inspired by Arcadian utopias dominated by the androgynous and techno-futuristic, the latest collections elucidate gender-normative tensions in design & traditional delineations of style, presenting a first-time 'epicene' collection.  Embracing a stylised nature-couture lens, MCM becomes the complete embodiment of a utopian prose where reality and fantasy coexist.


ScreenClip [3][7]

Starring Serbian-Australian top model Andrej Pejic, the latest campaign exudes passion, excitement & the unexpected.  Each piece in the collection pays homage to sophisticated & urban utopias for discerning globetrotters worldwide portrayed within a celestial theme.

Blossoming fourth from this Arcadia is MCM's NEON Flower window concept.

The result of this exorbitant visual melange of kaleidoscopic and  botanical inspirations? Flower-y disco ball windows all over the world!

Let's take a look at our 
before-and-after comparison
between the 3D renderings to the final images:




mcm-1


More details: 

mcm-4

The floral displays in full effect: 

mcm-7


mcm-6


Even more before and after impressions: 


mcm-2


From the inside: 


mcm-8


From the outside: 


mcm-3

How beautiful!  We are floating in bloomy kaleidoscopic dreams. 

ScreenClip [2][7]

Lots of love, 
the Janes 
Tags
Neon , Flower , Window , Store , Design
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