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Grand Opening Celebration at the Berlin Mitte Flagship during Mercedes-Benz Fashion Week
Raise your glasses: during Mercedes Benz Fashion Week, MCM toasted to the Grand Opening debut of its Berlin Flagsh..
The Bucket-List: SS15 Shopable Trend Report with MCM &
Trnding now: the drawstring bag. German e-luxury destination reports the SS15 shape-to-watch is perfectly sized f..
SoHo Store Opening in New York
A new store opening in one of NYC's most vibrant and trendy neighbourhoods? Yes please! The new boutique is 4000 s..
Shop in Shop Debut in POOL, Munich
From gilded tessellations to contemporary graphite fixtures, MCM debuts with Munich’s most recognisable concept st..
Editorial Stylights: Party Season Roundup
Discover our latest editorial highlights in the party season round-up.
SS15 - Introducing Model Lizzy Jagger and Photographer Daniel Jackson
Inspired by the voracious culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring ..
MCM Debuts Game On! Diamondland!
Inspired by the culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring and dynami..
Grand Opening at Wuhan International Plaza
In anticipation of the upcoming New Year, MCM debuted at the Wuhan International Plaza. Designed with an intimate ..
Grand Opening in Beijing Shuang An
In celebration of the winter holiday season, MCM 'decked the malls' debuting its 8th boutique at the Shuang An dep..
MCM x Stefan Strumbel Launch Event in Singapore
In keeping with this week's festive events theme, let me take you to Singapore where we recently celebrated the la..
MCM x Butter London Christmas Event
In celebration of the winter holiday season, our London Flagship store organised a little pre-Christmas get togeth..
Christmas Punch Event at the Munich Flagship
'Tis the season to be stylish - in celebration of the 2014 holidays, MCM kicked off party season with a luxurious ..
December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
Raise your glasses - MCM’s culture-fashion concept store, M:AZIT celebrated it's first anniversary toasting to a y..
Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..



SS14 White Day Gift + Style Guide featuring Ji-Hye Han & Hae-Jin Park


Exciting times ahead: some of our SS14 products were recently featured in editorials in Cholsun Ilbo and The Star, as worn by Korean superstars Ji-Hye Han and Hye-Jin Park. It doesn't get better than this really... I am sure all our fans and friends in South Korea are already familiar with these names and titles, but for our other friends in the rest of the world, here is a little bit of information about everything...



The Chosun Ilbo is one of the major newspapers in South Korea. With a daily circulation of over 2,200,000, the Chosun Ilbo has undertaken annual inspections since Audit Bureau of Circulations was established in 1993. Chosun Ilbo and its subsidiary company, Digital Chosun operates the news website, which also publishes web versions of the newspaper in EnglishChinese, and Japanese.




The Star is a weekly Entertainment & Celebrity News Magazine owned by Chosun Ilbo.



Are you still following? Yes? Good! Now let me tell you more: Ji-Hye Han was featured in Cholsun Ilbo's style section and Hye-Jin Park was featured in The Star.



Ji-Hye Han is a South Korean actress, model, shoe designer and writer, best known for her roles in May Queen and Pots of Gold.


Hae-Jin Park is a South Korean actor best known for his roles in One Night & Two Days or You Came From The Stars.

Are you ready to check out those editorials now? Have a look at the pics and read on for some style tips.

Ji-Hye Han in The Cholsun Ilbo




The principles behind the styling in these pics is pretty simple: wear neutrals or whites and use accessories as a focal point. Whether you pick an embellished bag from our Gold Visetos collection like in the first pic or for a bag in an eye-catching colour like in the following two is up to you. What you want is contrast!


Hae-Jin Park in The Star










I love this editorial with Hae-Jin Park as it perfectly demonstrates how our Flower Boys in Paradise SS14 collection is perfectly unisex and versatile. Here you have Park modelling many bags from the collection in as many styles, and looks dashing while doing so. Sporty, business style, nautical or colourful there is no stopping the young actor!


Why am I telling you all this? Well simply because White Day is fast approaching and it is time to pick some gifts for your other half! Read below for some information about White Day...


In Japan, Valentine's Day is typically observed by girls and women presenting chocolate gifts (either store-bought or handmade), usually to boys or men, as an expression of love, courtesy, or social obligation. Handmade chocolate is usually preferred by the recipient because of the perception of sincerity, effort, and emotion put into a home-made confection. On White Day, the reverse happens: men who received a honmei-choco or giri-choco on Valentine's Day are expected to return the favor by giving gifts. Traditionally, popular White Day gifts are cookies, jewelry,white chocolate, white lingerie, and marshmallows. Sometimes the term literally, sanbai gaeshi is used to describe the generally recited rule that the return gift should be two to three times the worth of the Valentine's gift.


Traduction - Des idees de style et de cadeau pour White Day.

Love from Mademoiselle Robot 

White Day , Gift , Guide , MCM , korea