MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Editorial Stylights of the Month
Tune in to the MCM blog each month to discover the best of our editorial features... Here's what happened in July:
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa..
Lookbook.nu Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..
MCM Opens in LOTTE Shenyang
Our German Ambassador Sarah Jane takes you on a tour of our new store in LOTTE Shenyang. Find out more here:
HRH Collection Styles the MCM Princess Clutch
Our US Ambassador HRH Collection styles our brand new Princess Clutch. Find out more here:
MCM Launches Second Retail Debut at the Galeries Lafayette
From pop up to permanent, MCM paints the City of Lights in cognac, celebrating its official premiere in Paris’ leg..
Scarf Project Premiere in China
5 contemporary artists, 5 distinguished designs: What happens when you combine MCM’s spirit of artisanal innovatio..
MCM Debuts Pop-Up Tour at Yokohama Takashimaya
In celebration of MCM’s commitment to travel & all things cognac, MCM debuted an exclusive series of pop-up stores..
Taipei Breeze Centre Grand Opening
Raise your glasses: In celebration of our first opening at the Taipei Breeze Centre, we rolled out the cognac carp..
Blogger Makeover in Chelsea, London - What's He Wearing
This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, jus..
Trending Now - Must-Gift Mother's Day Bags
This SS14 collection offers a colourful array of must-have pieces, as seen on the international catwalks.

Prev

Next

MCM Opens in Shanghai iAPM

31-01-2014

This week ends on a wonderful note for us: our latest Shanghai store is now opened in the iAPM mall. It is built to be a premium experience-oriented boutique and a landmark for luxury for MCM in China. Before I tell you all about the new boutique, let me explain what makes the iAPM mall so special: it is the very first night time mall to open in Shanghai (it was inaugurated in August 2013). Opened between 10am and 11pm, it boasts six floors and a roof terrace, with the first two floors entirely dedicated to luxury brands. A true shopping haven for all the Shanghai based stylistas. 


iapm


It is located in the already bustling area of Huaihai Road and is already one of the most popular shopping destinations in Shanghai. In other words, we couldn't dream of a better location for our brand new MCM Experience store.


map


Now is the moment you have been waiting for... Let's go on a tour of the new boutique.


3d2

 

First this is what our plans looked like, in the 3D rendering phase. This is the outside...


3d

 

And a bird's eye view of the inside. Now when you look at the images below you will get a better idea of the store's layout.


nightday

 

Overlooking the interior courtyard, here is the shop front by night and by day. It looks equally wonderful.


FFF_1098

The  grand entrance, with double fronted doors surrounded by MCM brass plates walls.


faraway

 

The interior is luxurious and warm with a large MCM Brass Plates booth right in the middle of the store, offering a very intimate shopping experience.


NY

 

Since we are currently celebrating Chinese New Year, these lovely envelopes are available with each purchase.


horse

 

The best companion for this Year Of The Horse!


FFF_1119

 

As you can see, the store is very dashing, both as a whole...


FFF_1117

... And in the finer details.


FFF_1094

 

The windows as seen from inside. They are currently dedicated to Chinese New Year, here you can see our Christmas windows.


FFF_1093

 

Pops of colours dotted around the store, some as a part of our shop fittings...


FFF_1084

 

... and some as part of our SS14 collection.


FFF_1074

Chic embellished backpacks would make ideal Chinese New Year treats.


What makes this new boutique so special though is the experience it offers: there's a cultural space which showcases art installations. The current installation is by Belgian artist Heidi Voet and is titled "As I See It". Her work often uses popular images and objects. For this piece, she put together many digital watches and constructed this carpet-like electronic surface. All the watches have their alarms set at the same time, which means that every hour, the store resonates with the sound of eternity. A loop that signifies the passage of time, time used by MCM to explore the world, bring art to the fashion world and showcase a truly multicultural heritage.


FFF_1035

 

The current installation features a landscape of watches in a multicoloured pattern.


Artist Heidi Voet also created a "Stars & Constellations" piece, which showcases the vastness of the sky via a creative placement of coin tokens. You can see it in our luxurious lounging area.


FFF_0997

 

The luxurious lounging area is also home for a second installation by Belgian artist Heidi Voet.


FFF_1001

 

FFF_0979

 

The store also features a large media wall and two video columns which provide an immersive experience while curating the brand ethos in an innovative manner.


MCM in iAPM

Opening times: 10am - 11pm

Address: Shop L1-155, IAPM

No.999 Middle Huaihai Road,

Shanghai

Tel: 86-21-6483-1900


Traduction - Notre nouvelle boutique dans le centre commercial iAPM a Shanghai offre une experience immersive unique en son genre. 


Love from Mademoiselle Robot



Tags
iAPM , MCM , Store , Opening , Shanghai
Comment
+0