MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
From the boardroom to the boardwalk, Spring i..
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Debuts in Taipei at the Breeze Centre
It’s official: MCM debuted in Taipei’s luxurious Breeze Mall in style. Featuring ashened graphite facades & polis..
Munchen in Hong Kong: MCM Haus HK Anniversary Gala Dinner
Raise your glasses: last week we toasted to the 3rd anniversary of our colossal Entertainment Building Flagship in..
Rising Sun Launch: MCM Lands in Japan
In celebration of MCM's highly-anticipated Grand Opening in Tokyo, we painted the town 'Cognac' celebrating all th..
Spring Fever with Harods & Paradiso
Attention shoppers: the UK's premier locale for luxury, Harrods are offering an exclusive Paradiso POUCH with a va..
MCM x Li Xiao Ran Photoshoot in Modern Weekly China
China's most beloved soap opera star Li Xiao Ran features on the cover of Modern Weekly China in celebration of ou..
Spotted at the Independent Spirit Awards: Frauke Ludwig x MCM
German TV presenter Frauke Ludowig flaunts her glam-rock credentials at the Independent Spirit Awards 2014 in a go..
iAPM Grand Opening Highlights
The wait is over: from black tie highlights to handbags & heels, on 7 Friday we rolled out the red carpet to the f..
Sporty-Chic with Keana & Fashion Has It
From casual to couture, our latest SS14 Keana Collection makes bold style-statements that makes heads turn. Disco..
SS14 White Day Gift + Style Guide featuring Ji-Hye Han & Hae-Jin Park
Exciting times ahead: some of our SS14 products were recently featured in editorials in Cholsun Ilbo and The Star,..
Fashion Has It: Style Diary With MCM
Claire and Vasia from Fashion Has It take us on a European travel whirlwind from Greece to France and Switzerland...
Buzzing in Busan: MCM Opens in Shinsegae Centum City
We’ve just expanded our boutique inside the world’s largest department store. Take a look at our state-of-the-art ..
Berlin Flagship Cocktail Party with Kelis & Marcel Djeng
In celebration of our latest Spring / Summer ’14 collection, MCM hosted an exclusive cocktail reception at our Ber..
Keana: Inspiration & Style File
Today's new star is Keana... With its beautiful handcrafted shrunken lamb leather body and cowhide lining, the Kea..
MCM Opens in Jelmoli, Zurich's Historical Department Store
It’s official: after the success of our Swiss Flagship debut in 2013, we’re pleased to inaugurate our latest retai..
Valentine’s Day Gift Guide with Selfridges
Valentine Day is almost here, so Mademoiselle Robot compiled a little Valentine's Day Gift guide based on what she..
MCM Opens in Shanghai iAPM
Introducing MCM’s latest Flagship Boutique at the Shanghai iPAM mall ? MCM’s hottest landmark for ‘luxe is a retai..
MCM Opens in Taipei Breeze Centre
With Chinese New Year around the corner, we’re rearing to celebrate the Year of the Horse in style. To kick off t..
MCM Opens in Printemps du Louvre, Paris
In its latest premiere in a series of retail exclusives, MCM takes Europe’s ‘City of Lights’ by style, debuting at..
MCM In Selfridges: The Grand Opening!
Our Blog Editor & UK Ambassador, Mademoiselle Robot takes you on a tour of our brand new pop-up shop in Selfridges..
MCM Debuts in Chendu IFS (International Finance Square)
We are more than proud to announce the opening of MCM's brand new boutique in Chendu, just inside of the incredibl..

Prev

Next

MCM In Selfridges: The Grand Opening!

23-01-2014

Oh guys, I don't know where to start... I just got back from the MCM Flower Boys in Paradise pop-up shop in Selfridges and it is like a floral Heaven! I finally got to try on all the floral items which are exclusive to Selfridges and they are SO nice. I didn't even know which one to pick.


Let me rewind my excitement for a moment and take you on a tour of the space first. The pop-up space is entirely dedicated to our SS14 new collection Flower Boys In Paradise and launched this morning! It will be there until February 28th.



map


The MCM Pop-Up store is located by the Duke Street entrance of the department store, literally right in front of the double doors, you can't miss it! I could see shoppers, young and older browsing the stands around us and they kept being drawn by our exotic tractor beams. 


L1000652


This is what greets all the Selfridges visitors when they come in through the Duke Street entrance (if you don't know it, Duke Street is a side street just off Oxford street). Our Floral backpack looks over its whimsical domain from its mirrored throne. Because this is most definitely bag royalty!


 L1000640


On the other end of the pop-up space is a screen showing images from our SS14 starring androgynous beauty Andrej Peijic with the Blume. This was also drawing a lot of attention from the people around.


L1000638


L1000641


Both sides of the pop-up are flanked by floral walls of backpacks: colourful on one side and more neutral on the other. But as you know, there is nothing neutral about an MCM backpack and they all make a statement in their own unique way. Let's have a closer look...


L1000639


This bag is exclusive to Selfridges. If you want it, you will have to take a little trip to London and hotfoot it to Selfridges to purchase this worldwide exclusive. It is a limited edition so don't delay!


L1000654


L1000653


L1000649


All these are also part of the Selfridges Limited Edition Exclusive: I predict they will sell out almost instantly. They are all so absolutely divine.


L1000651


L1000650


We also have a wide choice of shoppers from the Shopper Project, colourful or monochrome is up to you, but you must know they will become your best friends. I carry my MCM shoppers everywhere, all the time. 


L1000642


If you are after the latest version of an MCM classic, you will also find it in the pop-up. There we have small and medium Stark backpacks in black and cognac.


L1000648


This guy was also at the pop-up store and so I couldn't resist taking a photo with him. He told me he was Bugs Bunny's long lost cousin and then asked me for a leather carrot in return for a photo.


L1000647


I couldn't find a leather carrot for him, but we still managed to take a photo together!


L1000643


Finally if you visit us today, don't forget to play on our wheel of fortune...  Anyone who visits will get to take a spin for a chance to win either some SS14 Nail art stickers, an MCM Colour Notebook, an MCM Umbrella or an MCM Travel Wallet.


Dual-Stark-Backpack-light-pink


There is also a contest to win a Dual Stark Backpack (worth £545). To enter, it couldn't be easier, simply fill out a name card with your email address and we will draw a winner at random. The name cards are quite prominently displayed at the till point, but if you can't find them, simply ask a member of staff. 



Selfridges & Co

MCM Pop-Up Store

Ground Floor, Contemporary Designer Accessories

 400, Oxford Street 

London W1A 1AB



Before I go, here are a few instagram snaps from this morning. If you come visit and take photos, don't forget the #mcmselfridges hashtag!






L1000637





Traduction - Notre nouveau pop-up chez Selfridges est ouvert! Venez nous voir et tentez votre chance a notre roue de la fortune!


Love from Mademoiselle Robot



Tags
Selfridges , MCM , Dual , STark , Pop up
Comment
+0