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MCM In Selfridges: The Grand Opening!

23-01-2014

Oh guys, I don't know where to start... I just got back from the MCM Flower Boys in Paradise pop-up shop in Selfridges and it is like a floral Heaven! I finally got to try on all the floral items which are exclusive to Selfridges and they are SO nice. I didn't even know which one to pick.


Let me rewind my excitement for a moment and take you on a tour of the space first. The pop-up space is entirely dedicated to our SS14 new collection Flower Boys In Paradise and launched this morning! It will be there until February 28th.



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The MCM Pop-Up store is located by the Duke Street entrance of the department store, literally right in front of the double doors, you can't miss it! I could see shoppers, young and older browsing the stands around us and they kept being drawn by our exotic tractor beams. 


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This is what greets all the Selfridges visitors when they come in through the Duke Street entrance (if you don't know it, Duke Street is a side street just off Oxford street). Our Floral backpack looks over its whimsical domain from its mirrored throne. Because this is most definitely bag royalty!


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On the other end of the pop-up space is a screen showing images from our SS14 starring androgynous beauty Andrej Peijic with the Blume. This was also drawing a lot of attention from the people around.


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Both sides of the pop-up are flanked by floral walls of backpacks: colourful on one side and more neutral on the other. But as you know, there is nothing neutral about an MCM backpack and they all make a statement in their own unique way. Let's have a closer look...


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This bag is exclusive to Selfridges. If you want it, you will have to take a little trip to London and hotfoot it to Selfridges to purchase this worldwide exclusive. It is a limited edition so don't delay!


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All these are also part of the Selfridges Limited Edition Exclusive: I predict they will sell out almost instantly. They are all so absolutely divine.


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We also have a wide choice of shoppers from the Shopper Project, colourful or monochrome is up to you, but you must know they will become your best friends. I carry my MCM shoppers everywhere, all the time. 


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If you are after the latest version of an MCM classic, you will also find it in the pop-up. There we have small and medium Stark backpacks in black and cognac.


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This guy was also at the pop-up store and so I couldn't resist taking a photo with him. He told me he was Bugs Bunny's long lost cousin and then asked me for a leather carrot in return for a photo.


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I couldn't find a leather carrot for him, but we still managed to take a photo together!


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Finally if you visit us today, don't forget to play on our wheel of fortune...  Anyone who visits will get to take a spin for a chance to win either some SS14 Nail art stickers, an MCM Colour Notebook, an MCM Umbrella or an MCM Travel Wallet.


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There is also a contest to win a Dual Stark Backpack (worth £545). To enter, it couldn't be easier, simply fill out a name card with your email address and we will draw a winner at random. The name cards are quite prominently displayed at the till point, but if you can't find them, simply ask a member of staff. 



Selfridges & Co

MCM Pop-Up Store

Ground Floor, Contemporary Designer Accessories

 400, Oxford Street 

London W1A 1AB



Before I go, here are a few instagram snaps from this morning. If you come visit and take photos, don't forget the #mcmselfridges hashtag!






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Traduction - Notre nouveau pop-up chez Selfridges est ouvert! Venez nous voir et tentez votre chance a notre roue de la fortune!


Love from Mademoiselle Robot



Tags
Selfridges , MCM , Dual , STark , Pop up
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