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MCM in Selfridges: Get Ready For The Grand Opening!

22-01-2014

mainselfridges



Last Summer, we were honoured to open our very first boutique in Selfridges, a wonderful, backpack filled affair in the men's department. If you paid us a visit then and liked it, you will LOVE what I am about to tell you... We are taking over Selfridges once again, this time we will make a home for ourselves on the Ground Floor of the luxurious department store, on the Duke Street side.


map



The pop-up space will be entirely dedicated to our SS14 new collection Flower Boys In Paradise and is launching on Thursday. Yes, you read well, from this thursday 23rd January and until February 28th you will be able to get up close and personal with our brand new collection - and more...



Selfridges-Rendering-1



Above is  a rendering of our space in Selfridges.



On the opening day, there will be a wheel of fortune in the pop-up store and anyone who visits will get to take a spin for a chance to win either some SS14 Nail art stickers, an MCM Colour Notebook, an MCM Umbrella or an MCM Travel Wallet.


MCM Wheel_1223_v5

The chic-est wheel of fortune you will ever see!



Nail-sticker

SS14 Nail Art Stickers and MCM umbrella.





ss14 COLOR NOTE_flower

Pretty SS14 notebooks



wallet

A perfect travel wallet.


Wait, that isn't all...  There is also a contest to win a Dual Stark Backpack (worth £545). To enter, it couldn't be easier, simply fill out a name card with your email address and we will draw a winner at random. Worth paying us a visit, isn't it?


Dual-Stark-Backpack-light-pink

Dual Stark Backpack, a new (super cute) addition to the MCM family.



Don't forget to visit us this Thursday to spin & win!! I will be there too taking some photos, so come and say hello, I will race you to that wheel!


Selfridges & Co

MCM Pop-Up Store

Ground Floor, Contemporary Designer Accessories

 400, Oxford Street 

London W1A 1AB



Traduction - Notre nouveau pop-up ouvre ses portes Jeudi chez Selfridges. Venez nous voir et tentez votre chance a notre roue de la fortune!


Love from Mademoiselle Robot


Tags
MCM , Selfridges , SS14 , Pop UP , Event
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