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Introducing the Spring / Summer 2014 Campaign

06-01-2014

For Spring / Summer 2014, MCM voyages to a sanctuary-of-style, introducing discerning global connoisseurs to embark on the latest reverie-inspired campaign entitled “Flower Boys in Paradise”.  Inspired by Arcadian utopias dominated by the androgynous and techno-futuristic, the latest collections elucidate gender-normative tensions in design & traditional delineations of style, presenting a first-time 'epicene' collection.  Embracing a stylised nature-couture lens, MCM becomes the complete embodiment of a utopian prose where reality and fantasy coexist.

 

 

Celebrating a desire to liberate, a passion for the unexpected and the ambition for free-spirited expressionism, the dreamy campaign depicts the contradictions between serenity & discord, and symmetry & dimorphism by harmonising dualities and embracing parallels. 

 

 

The latest campaign explores the boundaries of 'paradise' in a symbiosis of the old and new, revealing a kaleidoscopic conceptualisation of the ‘ideal’, articulated through silhouettes obfuscating gender polarities within a genderless aesthetic. 

 

 

 

Surpassing customary frontiers of 'couture', the latest collection presents tendrils of intermingling florals and classic Visetos motifs rejuvenating the collection’s spirit in a new rite of Spring, creating a paradise-nouvelle of ethereal transcendence that reflects MCM's eternally individualistic pneuma. 

 

 

 

The exotic concords in genderless form & function articulate a novel collection that transcends dualities by fusing parallels in creating a never-before-seen gender-blind collection, presenting polarity-fusing silhouettes which embroider a novel paradise.

 

 

 

Starring Serbian-Australian top model Andrej Pejic, the latest campaign exudes passion, excitement & the unexpected.  Each piece in the collection pays homage to sophisticated & urban utopias for discerning globetrotters worldwide portrayed within a celestial theme.

 

Go backstage & explore the behind-the-scenes making-of mood-film & meet our s/hero of the season:

http://blog.mcmworldwide.com/view/?page=1305

 

Discover the Spring / Summer 2014 IT-bags of the season:

http://blog.mcmworldwide.com/view/?page=1302

Tags
ss14 , campaign , andrej , pejic , paradise
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