MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Editorial Stylights of September
 
Colour Visetos Styling with Sarah-Jane
What a lovely sunday, Sarah Jane. Our german blogger ambassador takes us to her favorite breakfast destination in ..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..
AW14 Catalogue Before-and-After Making-of Featurette
Virtual meets reality this season, unveiling a glitch-to-glamour aesthetic where the organic fuses with the digita..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..

Prev

Next

Singapore Men’s Fashion Week Behind-the-Scenes Backstage Exclusive

22-10-2013

mainsinga


Last week, we presented our brand new SS14 collection in Singapore, during FIDEFW at Marina Bay Sands. Entitled "Flower Boys In Paradise", the kaleidoscopic catwalk presentation finds its inspiration in Arcadian utopias ruled by the androgynous and techno-futuristic. For the first time, we are presenting an "epicene" collection, reflecting on gender-normative tensions in design and style. 



bag


A shopper from our SS14 collection


Of course, there is no great party or show without equally great guests, which is why we invited 150 International and Local Media influencers as well as 600 guests including business partners, socialites, VIPs and some of our favourite celebrity fans such as Rain, Sunghoon and Shin Woo as well as our special guest DJ JinWook. They all also attended our Flagship Opening party on the same day...


dj


DJ JinWook rehearsing 


Today, it is YOUR turn to get the VIP treatment as we take you behind the scenes of our critically-acclaimed SS14 Fashion show "Flower Boys in Paradise".


MU2



makeup1

 

First, our models have to get their hair and make-up done for the show. Since the collection is androgynous, we kept make-up and hair clean and simple.


backstage


After that, everyone has to find their clothes for the show, with the help of our stylists backstage. Each model is assigned a certain outfit, complete with shoes and accessories.


walk


We then do a walk to rehearse the show's choreography and order.


walk3


And another walk, this time with outfits on...


bak


Until finally all our models are ready to step out in the limelight. Our stylists check the silhouettes and put the final touches and then it's SHOW TIME!


Traduction - Decouvrez les coulisses de notre defile PE14.


Love from Mademoiselle Robot


Tags
Singapore , FideFW , Fashion , MCM , Flower
Comment
+0