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MCM in Singapore - Flagship Opening & SS14 Fashion Show

15-10-2013

What a week! If you've been reading the blog, or following our updates on Twitter and Instagram, you will know that last Friday we opened Singapore Fashion Week with our SS14 Flower Boys in Paradise collection AND also celebrated the grand opening of our new ultra luxurious Singapore boutique. We have so many MCM fans and friends in Singapore, we know you had been waiting for this moment for a long time - and believe us we were the same. It was about finding the right place, the right space and then finding the time to make it totally perfect. 


invitation

The invitation to our Singapore extravaganza


Our new boutique is located in internationally-acclaimed world-class luxury duplex, the Marina Bay Sands. It features a decadent gold finish echoing MCM’s iconic brass-plates and perfectly matches the Sands’ vibrant aesthetics.  Boasting 171 square metres, the latest interior design is composed of two zones, greeting consumers with a dramatic multiscreen show window.  This first section sets the tone of ultimate luxury, with sweeping displays of unisex fashion. The second area is a decadent couture space, a very special boudoir exclusively for women. 

 

 

PowerPoint 프레젠테이션

 

An aerial 3D view of the store where you can distinctly see the two separate areas. You can read more about the store here.


crowd

 

At the store opening event, Singapore's best and brightest were present, celebrating a momentous occasion with us.


rainatstore

 

Faithful MCM friend, megastar Rain was also there celebrating with us... He also took part in the ribbon cutting ceremony.


cake

 

My favourite part: the MCM Trunk-shaped cake, complete with little MCM bear charm on top. Deliciously decadent!


As you saw earlier, Asia's biggest pop icon, Jung Ji-Hoon aka Rain attended our store opening in The Shoppes at Marina Bay Sands. Since it is our very first flagship store in South East Asia, it made sense to ask one of our best and oldest friends to help us celebrate in style. Rain has been an avid fan of MCM for a long time, often seen wearing his Stark backpack wherever he goes. He signed one very special backpack that was up for grabs during Fashion Week (you can read about this here).


ScreenClip-[1]

 

A backpack signed by Rain is any K-pop fan's dream. 


raindinner

 

Here is Rain at our Grand Opening Gala Dinner.


rain2

 

And Rain at the store opening


rainbunny

 

Rain in our brand new Singapore flagship store


rainatshow2

 

And finally Rain waiting for our SS14 show to start, firmly in the front row.


To celebrate our Flagship opening in Singapore's Marina Bay Sands, we opened Singapore Men's Fashion week with our Flower Boys in Paradise SS14 collection. The inspiration behind the collection is a kaleidoscopic imagination of the "ideal", exploring the concept of "Paradise" in a magical mix of the old and the new where the Past becomes Eden and the Future is an androgynous utopia. We will be unveiling new shapes and materials next to our classic Visetos in carnival hues. Walking down the runway were florals clashed with animal prints, beautiful suits with floral embellished sleeves, monogrammed MCM slippers and a particularly dashing MCM logo sweatshirt which I think will be a BIG hit come Spring. 


invitemin

 

The invitation to the fashion show used some of the floral patterns also seen on the collection


schedule

 

A busy schedule!


showset

 

Finally... Our show is about to start - MCM light show!


beforeshow

 

Followed by a little dance number...


rainbeforeshow

 

Rain is ready to see the new collection!


frontrowbefore

 



showcollage

 

The models walked the runway fiercely as the audience clapped on.


show


show2

What a beautiful show!


Meanwhile, our Social Media channels were going crazy, particularly Instagram... We were having a hard time keeping up with all the new photos from our shows flooding our profile! Have a look at our favourites below.


instagram



Last but not least - the final walk!




Traduction - Nous avons ouvert notre premiere boutique a Singapour et presente notre nouvelle collection PE14 par la meme occasion

Love from Mademoiselle Robot
Tags
FIDEFW , Singapore , MCM , Opening , RAIN
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