What a week! If you've been reading the blog, or following our updates on Twitter and Instagram, you will know that last Friday we opened Singapore Fashion Week with our SS14 Flower Boys in Paradise collection AND also celebrated the grand opening of our new ultra luxurious Singapore boutique. We have so many MCM fans and friends in Singapore, we know you had been waiting for this moment for a long time - and believe us we were the same. It was about finding the right place, the right space and then finding the time to make it totally perfect.
The invitation to our Singapore extravaganza
Our new boutique is located in internationally-acclaimed world-class luxury duplex, the Marina Bay Sands. It features a decadent gold finish echoing MCM’s iconic brass-plates and perfectly matches the Sands’ vibrant aesthetics. Boasting 171 square metres, the latest interior design is composed of two zones, greeting consumers with a dramatic multiscreen show window. This first section sets the tone of ultimate luxury, with sweeping displays of unisex fashion. The second area is a decadent couture space, a very special boudoir exclusively for women.
An aerial 3D view of the store where you can distinctly see the two separate areas. You can read more about the store here.
At the store opening event, Singapore's best and brightest were present, celebrating a momentous occasion with us.
Faithful MCM friend, megastar Rain was also there celebrating with us... He also took part in the ribbon cutting ceremony.
My favourite part: the MCM Trunk-shaped cake, complete with little MCM bear charm on top. Deliciously decadent!
As you saw earlier, Asia's biggest pop icon, Jung Ji-Hoon aka Rain attended our store opening in The Shoppes at Marina Bay Sands. Since it is our very first flagship store in South East Asia, it made sense to ask one of our best and oldest friends to help us celebrate in style. Rain has been an avid fan of MCM for a long time, often seen wearing his Stark backpack wherever he goes. He signed one very special backpack that was up for grabs during Fashion Week (you can read about this here).
A backpack signed by Rain is any K-pop fan's dream.
Here is Rain at our Grand Opening Gala Dinner.
And Rain at the store opening
Rain in our brand new Singapore flagship store
And finally Rain waiting for our SS14 show to start, firmly in the front row.
To celebrate our Flagship opening in Singapore's Marina Bay Sands, we opened Singapore Men's Fashion week with our Flower Boys in Paradise SS14 collection. The inspiration behind the collection is a kaleidoscopic imagination of the "ideal", exploring the concept of "Paradise" in a magical mix of the old and the new where the Past becomes Eden and the Future is an androgynous utopia. We will be unveiling new shapes and materials next to our classic Visetos in carnival hues. Walking down the runway were florals clashed with animal prints, beautiful suits with floral embellished sleeves, monogrammed MCM slippers and a particularly dashing MCM logo sweatshirt which I think will be a BIG hit come Spring.
The invitation to the fashion show used some of the floral patterns also seen on the collection
A busy schedule!
Finally... Our show is about to start - MCM light show!
Followed by a little dance number...
Rain is ready to see the new collection!
The models walked the runway fiercely as the audience clapped on.
What a beautiful show!
Meanwhile, our Social Media channels were going crazy, particularly Instagram... We were having a hard time keeping up with all the new photos from our shows flooding our profile! Have a look at our favourites below.
Last but not least - the final walk!