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MCM Celebrates Vogue Fashion’s Night Out in Seoul

10-10-2013

 
VOGUE Fashion Night Out has become one of the most important events on the fashion calendar. For one night only, in many cities around the world, the fashion industry's most luxurious boutiques open their doors to create one giant party celebrating all things stylish. Everywhere is buzzing with champagne, canapes and fashion lovers. This year, MCM was a proud sponsor of VOGUE's Fashion Night Out in Seoul and we threw a party to remember in our Seoul flagship. Find out all the details below!

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For this very special event, our beautiful boutique in Seoul put on its best clothes and we went all out to welcome our beloved MCM friends, fans and of course a slew of VIPs and celebrities. Of course there is no party without party food - fashion peeps need sustenance too! We served fine Belgian chocolates, Parisian recipe macaroons and drinks all decorated with the MCM logo. Our waiting staff was dressed up in exclusive "Fly With Punk" shirts and belts and I must say they looked absolutely ravishing.

food

As far as entertainment goes, we aimed to please and so as usual we reached for the stars... Literally. We invited our super cute and talented friends from K-POP all-girl band 2NE1 to perform some of their hits on stage in front of MCM Haus, while our new campaign video "Fly With Punk" was playing. What a show! The audience was going wild, everyone was dancing and singing along, it was a true success.

2ne1again

2ne1
2NE1 Perform at the MCM party


After a tiring time on stage, the girls took some time in store to pick their favourite items. Nothing like a bit of retail therapy after a hard day at work! Even pop stars get tired sometimes. Thankfully the sight of our beautiful new collection was invigorating and the girls were ready to party some more!

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Screen Shot 2013-10-10 at 14.44.21
Nobody can resist the MCM dog!

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Super cool girls in stylish outfits? That must be 2NE1!

2NE1  is a four-member South Korean girl group formed by YG Entertainment in 2009. The name combines the phrases "21st century" and "new evolution. The band consists of CL, Minzy, Dara, and Bom.

 

First appearing in "Lollipop", a commercial campaign with Big Bang for LG Electronics, 2NE1's debut single "Fire" was released on May 6, 2009. Since then, the group has released two extended plays, 2NE1 and 2NE1 2nd Mini Album, and one studio album, To Anyone. Their first EP, 2NE1spawned the number-one single "I Don't Care", which won them the "Song of the Year" award at the 2009 Mnet Asian Music Awards. Their follow-up singles, such as "Go Away", "Lonely" and "I Am The Best" were similarly successful, with "I Am the Best" winning 2NE1 their second "Song of the Year" award in 2011.

 

2NE1 officially debuted in Japan in September 2011 with a mini album titled NOLZA, which contained re-made versions of the Korean songs featured on the group's 2nd Mini Album. Since then, the group has released one studio album, Collection, and two physical singles in Japan. 2NE1 are set to debut in the United States in 2013, with work on the group's debut English studio album beginning in 2010 with producer will.i.am. In 2012, The New York Times named 2NE1's performance at the Prudential Center in New Jersey as one of the "Best Concerts of 2012". As of 2013, the band has 400 million video views on YouTube as well as 27 million digital singles sold.


During our party, we also received a visit from The Royal Pirates, another really cool Korean-American band. They partied the night away with us and of course had a little mooch around in the store to pick their favourite pieces? My guess... They loved our brand new Stark and the Armour Collection... What do you think?


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Royal Pirates is a Korean-American rock band formed in 2004. The band consists of Kim Moon-chul (vocals, guitar), James Lee (bass guitar), and Kim Soo-yoon (drums). Formerly known as Fading From Dawn, Richard, Moonchul's brother, the bassist in the band, died in 2008 in a car accident. Consequently, Moonchul and Sooyoon felt that they could not be Fading From Dawn without Richard and decided to change the band's name.


Traduction - MCM etait le sponsor officiel de la nuit de la mode avec VOGUE a Seoul.


Love from Mademoiselle Robot


Tags
VOGUE , FNO , 2NE1 , party , ROyal
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