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MCM Opens in Shanghai Gateway 66

03-10-2013

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I travel a lot for my job, but this month has been rather quiet so far. Well I only got back from Los Angeles 2 weeks ago, but for me, it is quiet as I haven't had to go anywhere in two weeks. But even when I am not moving, I am still travelling, thanks to MCM! Today I am pleased to announce the opening of our 5th store in China in just a month! Last week I told you about the one in  Beijing's Galeries Lafayette and before that about Wuxi Hang Lung Center. As you can see, we are firmly anchored in China's most prominent luxury malls! 


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Grand Gateway 66, at the junction of Huashan Road and Hung Qiao Road and above the Xujiahui subway station, is located at the commercial hub of Xujiahui, the southwest Shanghai urban center. Grand Gateway 66 is an interconnected complex comprising a shopping mall, office towers and residences with a total area of 400, 000 sq. m. Grand Gateway 66's unique style and elegance has made it a 21st century Shanghai landmark.


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Inside this marble castle, right in the heart of the action, you will find our lovely MCM boutique, nestled amongst other well-known European luxury brands.


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The exterior of the boutique is recognizable at first sight, with the iconic MCM brass plates surrounding the entrance.

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Inside you will find our latest AW13 collection as well as many of our Ready To Wear pieces (which I LOVE). The store is designed according to our new standards: bigger, brighter, better and it feels oh-so luxurious.


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The selection of course includes our cult Stark line, as well as MCM trainers and beautiful biker jackets.

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There is also a more classic, timeless space featuring more grown-up, glamourous styles.

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Don't you love the bright Nuovo L juxtaposed with our Heritage trunks? I find it very chic and modern.

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The attention to detail is stupendous. We have our talented Visual Merchandisers to thank for that. They can make magic out of everything.


Traduction - Decouvrez notre nouvelle boutique a Shanghai


Love from Mademoiselle Robot


Tags
Shanghai , Gateway 66 , Opening , Store , MCM
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