MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Reopens in LOTTE Busan
After a few short weeks refurbishing our store - we're back in Busan, Korea at the amazing Lotte mall! Check out t..
Blogger Makeover in Chelsea, London - Milan Style
This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, jus..
MCM Debuts in Taipei at the Breeze Centre
It’s official: MCM debuted in Taipei’s luxurious Breeze Mall in style. Featuring ashened graphite facades & polis..
Munchen in Hong Kong: MCM Haus HK Anniversary Gala Dinner
Raise your glasses: last week we toasted to the 3rd anniversary of our colossal Entertainment Building Flagship in..
Rising Sun Launch: MCM Lands in Japan
In celebration of MCM's highly-anticipated Grand Opening in Tokyo, we painted the town 'Cognac' celebrating all th..
Spring Fever with Harods & Paradiso
Attention shoppers: the UK's premier locale for luxury, Harrods are offering an exclusive Paradiso POUCH with a va..
MCM x Li Xiao Ran Photoshoot in Modern Weekly China
China's most beloved soap opera star Li Xiao Ran features on the cover of Modern Weekly China in celebration of ou..
Spotted at the Independent Spirit Awards: Frauke Ludwig x MCM
German TV presenter Frauke Ludowig flaunts her glam-rock credentials at the Independent Spirit Awards 2014 in a go..
iAPM Grand Opening Highlights
The wait is over: from black tie highlights to handbags & heels, on 7 Friday we rolled out the red carpet to the f..
Sporty-Chic with Keana & Fashion Has It
From casual to couture, our latest SS14 Keana Collection makes bold style-statements that makes heads turn. Disco..
SS14 White Day Gift + Style Guide featuring Ji-Hye Han & Hae-Jin Park
Exciting times ahead: some of our SS14 products were recently featured in editorials in Cholsun Ilbo and The Star,..
Fashion Has It: Style Diary With MCM
Claire and Vasia from Fashion Has It take us on a European travel whirlwind from Greece to France and Switzerland...
Buzzing in Busan: MCM Opens in Shinsegae Centum City
We’ve just expanded our boutique inside the world’s largest department store. Take a look at our state-of-the-art ..
Berlin Flagship Cocktail Party with Kelis & Marcel Djeng
In celebration of our latest Spring / Summer ’14 collection, MCM hosted an exclusive cocktail reception at our Ber..
Keana: Inspiration & Style File
Today's new star is Keana... With its beautiful handcrafted shrunken lamb leather body and cowhide lining, the Kea..
MCM Opens in Jelmoli, Zurich's Historical Department Store
It’s official: after the success of our Swiss Flagship debut in 2013, we’re pleased to inaugurate our latest retai..
Valentine’s Day Gift Guide with Selfridges
Valentine Day is almost here, so Mademoiselle Robot compiled a little Valentine's Day Gift guide based on what she..
MCM Opens in Shanghai iAPM
Introducing MCM’s latest Flagship Boutique at the Shanghai iPAM mall ? MCM’s hottest landmark for ‘luxe is a retai..
MCM Opens in Taipei Breeze Centre
With Chinese New Year around the corner, we’re rearing to celebrate the Year of the Horse in style. To kick off t..
MCM Opens in Printemps du Louvre, Paris
In its latest premiere in a series of retail exclusives, MCM takes Europe’s ‘City of Lights’ by style, debuting at..

Prev

Next

Introducing the Amelia Collection:

12-09-2013

amelia-teaser


Oh, Amelia! You are a timeless beauty, the kind of bag that takes us by the hand to discover the past while celebrating the present.   If you're ready to Fly with Punk, fasten your seatbelt & take a closer look at AMELIA and the core elements which inspired the collection: 


Coined after the “First Lady of Flight” Ms. Earhart herself, the distinctive and svelte Amelia Collection features an elegant aesthetic, flaunting an ornately robust facade of herringbone wool and rabbit materials, affording flavours of grandeur, panache and flair. Available in a duo of colours, the graceful debutantes are adorned with pale gold hardware with soft nappa trimming, elaborated with viscova cotton lining bestowing flair with sophistication and elan.  Fashioned to ‘take-flight’, the newly debuted Amelia Collection is perfect for cosmopolitan style-savants who value self-assured modish designs without ostentation. 


Age of Aviation:


ageofaviation


The beautiful and highly desirable Amelia collection was inspired by the extraordinary personality of Amelia Earhart. She was one of the first feminine pilots and broke boundaries between masculine and feminine roles.


mcm-2 


Our latest "Fly with Punk" campaign fuses the golden age of flight with the raw aesthetics of the early rock movement, embracing the vein of rebellion & non-conformity where punk and panache intersect. MCM's neo-chic tribute imbues an industrialised steampunk air, disposed with a unique sense of unrestrained individualism creating a bohemian glam-rock mood.



amelia_product


Age of Travel:


romantic age trave 


While celebrating the vibrant past, one thing remains for certain: travel has always been about crossing boarders, breaking down barriers and open up our horizons.


mcm-1


mcm3


Amelia Earhart - Our Autumn/Winter 2013 Heroine:


amelia


Amelia Mary Earhart was an American aviation pioneer and author. Earhart was the first aviatrix (female pilot) to fly solo across the Atlantic Ocean. She received the U.S. Distinguished Flying Cross for this record and set many other records, wrote best-selling books about her flying experiences and was instrumental in the formation of The Ninety-Nines, an organization for female pilots. During an attempt to make a circumnavigational flight of the globe in 1937 in a Purdue-funded Lockheed Model 10 Electra, Earhart disappeared over the central Pacific Ocean near Howland Island. Fascination with her life, career and disappearance continues to this day. 


And Guess What? Everybody loves Amelia!


clipping


- The Janes

Tags
Amelia , A/W 2013 , Aviation , Earhart , Bags
Comment
+0