MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Revealed: Harrods’ Top 5 Backpacks
Luxury retailer Harrod's again spread some MCM- love and picked our iconic Vintage Visetos Studded Stark Backpack ..
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..
AW14 Catalogue Before-and-After Making-of Featurette
Virtual meets reality this season, unveiling a glitch-to-glamour aesthetic where the organic fuses with the digita..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa..
Lookbook.nu Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..

Prev

Next

Introducing the Amelia Collection:

12-09-2013

amelia-teaser


Oh, Amelia! You are a timeless beauty, the kind of bag that takes us by the hand to discover the past while celebrating the present.   If you're ready to Fly with Punk, fasten your seatbelt & take a closer look at AMELIA and the core elements which inspired the collection: 


Coined after the “First Lady of Flight” Ms. Earhart herself, the distinctive and svelte Amelia Collection features an elegant aesthetic, flaunting an ornately robust facade of herringbone wool and rabbit materials, affording flavours of grandeur, panache and flair. Available in a duo of colours, the graceful debutantes are adorned with pale gold hardware with soft nappa trimming, elaborated with viscova cotton lining bestowing flair with sophistication and elan.  Fashioned to ‘take-flight’, the newly debuted Amelia Collection is perfect for cosmopolitan style-savants who value self-assured modish designs without ostentation. 


Age of Aviation:


ageofaviation


The beautiful and highly desirable Amelia collection was inspired by the extraordinary personality of Amelia Earhart. She was one of the first feminine pilots and broke boundaries between masculine and feminine roles.


mcm-2 


Our latest "Fly with Punk" campaign fuses the golden age of flight with the raw aesthetics of the early rock movement, embracing the vein of rebellion & non-conformity where punk and panache intersect. MCM's neo-chic tribute imbues an industrialised steampunk air, disposed with a unique sense of unrestrained individualism creating a bohemian glam-rock mood.



amelia_product


Age of Travel:


romantic age trave 


While celebrating the vibrant past, one thing remains for certain: travel has always been about crossing boarders, breaking down barriers and open up our horizons.


mcm-1


mcm3


Amelia Earhart - Our Autumn/Winter 2013 Heroine:


amelia


Amelia Mary Earhart was an American aviation pioneer and author. Earhart was the first aviatrix (female pilot) to fly solo across the Atlantic Ocean. She received the U.S. Distinguished Flying Cross for this record and set many other records, wrote best-selling books about her flying experiences and was instrumental in the formation of The Ninety-Nines, an organization for female pilots. During an attempt to make a circumnavigational flight of the globe in 1937 in a Purdue-funded Lockheed Model 10 Electra, Earhart disappeared over the central Pacific Ocean near Howland Island. Fascination with her life, career and disappearance continues to this day. 


And Guess What? Everybody loves Amelia!


clipping


- The Janes

Tags
Amelia , A/W 2013 , Aviation , Earhart , Bags
Comment
+0