MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..

Prev

Next

MCM Fashion Breakfast During Berlin Fashion Week

09-07-2013



For us in Germany, last week was all about Berlin Fashion Week: Runways shows next to the latest presentations, the nation's biggest fashion trade shows and a lot of eventseventsevents!  Amidst all the fashion-fun, there was one established rendezvous during this busy week that nobody could miss: MCM's famous Fashion Breakfast on day 2 at the luxurious SoHo House in Berlin-Mitte.




 



MCM Fashion Breakfast SS14_Claudia Ten Hoevel Grazia


MCM Fashion Breakfast SS14_Jennifer Dixon Instyle


Each season MCM turns SoHo House's 3rd floor into a luxurious style-a-dise for the media taste-makers & opinion-leaders, and this season was a bit more theatrical than  years prior:


mcmmood


MCM ushered in the butterflies!  The summer's beautiful little creatures fluttered about freely, decorating the atmosphere with a dramatic and spectacular sun-drenched mood, reminiscent of dreamy springtime skyscapes and imaginitive arcs in the sky


MCM Fashion Breakfast SS14_Atmosphere


mcm_butterfly


MCM Fashion Breakfast SS14_Alina Sueggeler


Berlin's fashion crew enjoyed our breakfast extravaganza, and a few surprise guest visitors popped on by for a visit: German singer Alina Suggeler from "Frida Gold", model Gitta Saxx and musician Schmidt even made a cameo appearance.


MCM Fashion Breakfast SS14_Adrian Margelist



Next Spring, get ready for a bridge to enter this magical world of MCM treasures, 

butterflies and thousands of flowers!


mcm 


It was such an unbelievable, surreal moment and such an amazing experience. I am pretty sure: This was the most amazing, breathtaking, romantic and beautiful event ever. I am still amazed as you might have recognised!


LOVE Sarah Jane


mcmmoods1

Tags
MCM , Preview , Berlin , Fashion , Week
Comment
+0