MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
 
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..
MCM Celebrates Vogue Fashion's Night Out in Space
From intergalactic-‘glam to stellar-style, MCM celebrated Vogue Fashion’s Night Out with a fashion-fete at our Spa..
Taipei Pop up Premiere at the Breeze Centre Songgao
Calling all Digital Soldiers: in celebration of our pop-up store tour, MCM premiered at the Breeze Centre Songgao...
Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..

Prev

Next

A Day In The Life of 'VERY MCM'

28-03-2013

main


This week has been all about the "Very MCM" collection. By now you are familiar with its history and inspiration, so today we are going to dig a little deeper into the life of the Very MCM woman. The line is inspired by a new generation of travel hungry fashionistas, who like to combine practicality, elegance and sophistication while sailing the seven seas on their wondrous yachts. The Very MCM woman lives in a permanent holiday state. She navigates through life with a smile on her face and an upbeat take on everything.


Home Sweet Home


The Very MCM woman is very proud of her beautiful home overlooking the Pacific Ocean. When she isn't sailing the seven seas on her yacht, she loves to spend time there planning her next adventure or simply gazing at the ocean. The sounds of the water soothe her.


Modern-beach-house-in-Malibu


Sailing Away

There is only one place the Very MCM lady love more than her home and it is her yacht aka her home on the sea. There she feels free and channels her inner adventurer. She often invites friends for long cruises all the way from Malibu to Hawaii or from Monaco to Capri when she is in Europe.


yacht


Fun in the Sun

When the Very MCM woman sails to Europe, she often stops in Saint Tropez on her way to Monaco. There she relishes in the hustle and bustle before retiring on a faraway creek for the night. Her favourite cafe is Senequier on the harbour, she loves to watch people there while sipping on her favourite drink.


sttropez


Time for a Holiday

Even though her life is a holiday, the Very MCM lady enjoys a real break, away from everything from time to time. She has a membership to the highly coveted Soho House in Miami and so one of the rooms there is always available for her to relax in for a few days. She loves lounging by the pool staring at the majestic palm trees.


pool


Party Time!

While she is in Miami, the Very MCM woman goes out to catch up with friends. She loves nothing more than a good rooftop bar, which gives her a little  bit more privacy than the street level ones. Her favourites are the roof bar at the Standard and the Hudson. There she can stare at the stars and talk the night away with her closest friends.


rooftop-Hudson-Terrace


Traduction - La femme Very MCM passe sa vie en vacances, entre Malibu et Monaco.


Love from Mademoiselle Robot


Tags
Very MCM , lifestyle , monaco , malibu , MCM
Comment
+0