Falling in love with our MCM beauties is a pretty easy matter-- shape, colour, attitude - oh my! No desire remains. This time we focus on one specific and super attractive MCM family member: The VERY MCM in Monaco Collection. We introduced the history of this edgy companion here, and today we go one step further: today we present our amazing campaign in pictures, including the face of our epic VERY MCM Collection-
Let's first take a look at the setting: Monaco. With bright colours and an amazing city in the backdrop, Monaco underlines the strong, mature and elegant character of our VERY MCM collection. Featuring a marine-like colourway, the picture's true protagonist, VERY MCM, is accompanied by two stunning models:
The Spring Summer 2013 advertising campaign was photographed by renowned French photographer Cedric Buchet who maintains a strong hand in both realms of fashion and the arts. Cedric has shot editorials for renowned publications such as French Vogue, Harper’s Bazaar US, I-D and GQ Style. For this campaign, he features two top models: Hana Jirickova and Robertas Aukstuolis.
Unveiling rich new shapes, the chic and stylish Spring/Summer 2013 collection ranges from printed and embossed leather, to classic Visetos materials, boasting colourful hues of cyan blue, metal gold, rosy violet and zesty yellow, juxtaposed against classic white and black prints. Placing an emphasis on practicality and functional features, the collection is made from lightweight materials, including internal pockets and pouches to support the latest technological accessories, while assuring personal security with additional internal buckles and zips. Each piece in the collection pays homage to novel cruise and resort lifestyles for discerning sun-seekers & globetrotters worldwide.
And back to our campaign:
Welcome to Monaco! Distinguished as an iconic,
unparalleled luxury destination, here, MCM becomes a complete embodiment of the
grandeur of an elegant & fine holiday amongst Monaco’s crystal clear waters,
brilliant blue skies and turquoise bays.
Enjoy our voyage behind-the-scenes and immerse into the deep blue and sunny world of our VERY MCM Collection:
Nike Jane xxx