MCM Debuts at Machine-A in London - MCM

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MCM Debuts at Machine-A in London 18-02-2013: Previously opened as a pop-up store in 2008, Machine A is now back for good in a prime location on Brewer Street in Soho, London. This concept store represents the incredible energy and optimism that pervades a lot of the London Fashion scene. It currently houses brilliant young designers such as SIBLING, Louise Gray or Christopher Raeburn alongside more established brands - that includes MCM of course.

Machine A

13 Brewer Street, London, W1F 0RH

Since their inception, The MACHINE-A store has been a pivotal destination which became the capital’s hub in the popularisation of emerging fashion talent, being voted Best New Shop in London in Time Out for 2010, before going on hiatus for the 2013 re-launch.

Our Stark backpacks were featured in the SS13 campaign images shot by Machine-A Fashion Director Anna Trevelyan and Photographer Meinke Klein.

Below is a selection of the bags available in the store at the moment

as well as some of their Instagram featurettes:

As you can see, we aren't the only ones crazy for this concept store, Harper's Bazaar, District MTV, Clash andStyle.com are all raving about it!

The MACHINE-A team work in a truly collaborative process bringing together leading emerging individuals from all areas of the industry to create a store and concept that is fresh and dynamic for the discerning fashion customer.

Traduction - Le concept store Machine A a ouvert ses portes a nouveau et represente le meilleur de la jeune scene creative Londonienne aux cotes de MCM.

Love from Mademoiselle Robot

: machine A , MCM , london , soho , store

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